Zobrazeno 1 - 10
of 13
pro vyhledávání: '"Dorian-Laurentiu FLOREA"'
Autor:
Dorian-Laurentiu FLOREA
Publikováno v:
Network Intelligence Studies, Vol II, Iss 4 (2/2014), Pp 223-232 (2014)
The level of perceived risk is acknowledged to determine the innovation adoption decision. Yet, despite being largely studied in a manifold of disciplines, we still have a poor understanding of its formation from a marketing perspective. This paper o
Externí odkaz:
https://doaj.org/article/487db2f196104dca987eb350809431ed
Publikováno v:
Journal of Business & Industrial Marketing. 37:1299-1313
Purpose Drawing on signaling theory, this paper aims to argue in favor of a “placebo outsourcing effect” (POE) consisting of a positive relationship between provider’s bluffing and customer satisfaction. Design/methodology/approach The authors
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e6e6ad2a80a989f92b2d328615c77022
https://doi.org/10.1108/jbim-02-2021-0103
https://doi.org/10.1108/jbim-02-2021-0103
Publikováno v:
In Procedia - Social and Behavioral Sciences 8 January 2014 109:108-112
Autor:
Gabriela Capatina, Dora-Carmen Galvez Cruz, Claudiu-Catalin Munteanu, Dorian-Laurentiu Florea
Publikováno v:
Marketing and Management of Innovations. :63-86
Згідно теоретичної концепції, основою виживання та успішного розвитку компанії є постійний випуск нових продуктів. Авторами зазначено,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d40808014f144aa7ec41cb6e8acbc1c0
https://doi.org/10.21272/mmi.2020.1-05
https://doi.org/10.21272/mmi.2020.1-05
Publikováno v:
International Journal of Sports Marketing and Sponsorship. 19:127-146
PurposeThe purpose of this paper is to reveal the conditions that facilitate or hinder a favorable reaction of fans to the resurrection of sport club brands.Design/methodology/approachThe proposed model was empirically tested by applying partial leas
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f127eae395a417ad6983434aade495e5
https://doi.org/10.1108/ijsms-08-2017-0073
https://doi.org/10.1108/ijsms-08-2017-0073
Publikováno v:
Review of International Business and Strategy. 26:204-218
Purpose The purpose of this paper is to integrate brand equity into companies’ overall risk assessment by suggesting a methodology of evaluating the relevant aspects of brand risk. Design/methodology/approach Based on a theoretical framework which
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::52701029ed3af5dad6d6e8c638be5571
https://doi.org/10.1108/ribs-02-2014-0025
https://doi.org/10.1108/ribs-02-2014-0025
Autor:
Dorian-Laurentiu FLOREA
Publikováno v:
Management & Marketing, Vol XIII, Iss 1, Pp 205-2015 (2015)
Despite being largely tackled by a manifold of sciences, perceived risk is still a rather unclear concept concerning its formation and update. In today’s economy, where poor purchase decisions are so easy to make, consumers have developed mental sh
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::db2fd276837247e61d5c70c1fd98fa7f
http://www.mnmk.ro/documents/2015_X1/16-16-1-15.pdf
http://www.mnmk.ro/documents/2015_X1/16-16-1-15.pdf
Autor:
Dorian-Laurentiu Florea
Publikováno v:
Procedia Economics and Finance. 23:1527-1534
Branding and diffusion of innovation are two of the most approached research fields in marketing over time and still highly interesting for the scientific community. Nonetheless, the studies that conjunctively tackle these two areas are not many, and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::bb8f42f9aff2c9a6fff2d80db84537f2
https://doi.org/10.1016/s2212-5671(15)00407-4
https://doi.org/10.1016/s2212-5671(15)00407-4
Publikováno v:
Annals of Computational Economics. 1(42):123-129
Risk can no longer be ignored when talking about brand management, as risk management can no longer disregard brands for manifold reasons. Building on the risk-based brand equity model, this paper contributes to the development of an evaluation model
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::0501132a65386ded779d00e4460058b9
http://feaa.ucv.ro/AUCSSE/0042v1-016.pdf
http://feaa.ucv.ro/AUCSSE/0042v1-016.pdf
Publikováno v:
Amfiteatru Economic, Vol 16, Iss 35, Pp 58-72 (2014)
Building a strong brand requires a good management of brand reputation over time. Social responsibility of business is a key factor in evoking a positive brand reputation. Both the product itself and brand related actions and communications define br
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::eefe520edc2da899ae6c3a26248edff0
https://hdl.handle.net/10419/168814
https://hdl.handle.net/10419/168814
