Zobrazeno 1 - 9
of 9
pro vyhledávání: '"Dorian-Laurențiu Florea"'
Publikováno v:
Industrial Marketing Management. 107:222-237
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c1e9cd6d2f349416d8e25d1ed92f0983
https://doi.org/10.1016/j.indmarman.2022.10.007
https://doi.org/10.1016/j.indmarman.2022.10.007
Publikováno v:
In Procedia - Social and Behavioral Sciences 8 January 2014 109:108-112
Publikováno v:
Industrial Marketing Management. 86:191-200
Marketing outsourcing has been increasing for decades due to its well-known benefits, even though the development of dynamic marketing capabilities can be severely damaged as a result. This study focuses on the conditions under which marketing outsou
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1f06f367cb81df4ec951ce2c09682a4b
https://doi.org/10.1016/j.indmarman.2019.11.017
https://doi.org/10.1016/j.indmarman.2019.11.017
Publikováno v:
SEA: Practical Application of Science, Vol III, Iss 8 (2/2015), Pp 179-182 (2015)
In order to identify the differences between the theoretical approach related with the processes of media planning and the practical approach of experts from this field, a qualitative research has been done among experts. Besides that, the main purpo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::62a8d74091f755ea39940172d10ceceb
https://doaj.org/article/5aafb22f6596454ab4bd7b6971a8ff45
https://doaj.org/article/5aafb22f6596454ab4bd7b6971a8ff45
Publikováno v:
SEA - Practical Application of Science. :470-479
This article represents a short overview of the media landscape for the banking category in Romania in 2012. Unlike the other categories (for example FMCG – fast moving consumer goods), the banking category is more complex because every bank can co
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::856ec29e18bf6d18ef3858dfb0314de6
http://www.sea.bxb.ro/Article/SEA_2_57.pdf
http://www.sea.bxb.ro/Article/SEA_2_57.pdf
Publikováno v:
Amfiteatru Economic; Feb2014, Vol. 16 Issue 35, p58-72, 15p
Autor:
Dorian-Laurenţiu FLOREA
Publikováno v:
Management & Marketing, Vol XIII, Iss 1, Pp 205-2015 (2015)
Despite being largely tackled by a manifold of sciences, perceived risk is still a rather unclear concept concerning its formation and update. In today’s economy, where poor purchase decisions are so easy to make, consumers have developed mental sh
Externí odkaz:
https://doaj.org/article/4670a898b9c14fa2865fee8bf7665108
Autor:
Dorian-Laurentiu FLOREA
Publikováno v:
Network Intelligence Studies, Vol II, Iss 4 (2/2014), Pp 223-232 (2014)
The level of perceived risk is acknowledged to determine the innovation adoption decision. Yet, despite being largely studied in a manifold of disciplines, we still have a poor understanding of its formation from a marketing perspective. This paper o
Externí odkaz:
https://doaj.org/article/487db2f196104dca987eb350809431ed
Publikováno v:
SEA: Practical Application of Science, Vol II, Iss 5 (3/2014), Pp 527-532 (2014)
Integrating corporate governance into brand management is fundamental for protecting shareholders, considering the increasing importance of brands in firms’ performance and the dissociation between shareholders and managers in most large and medium
Externí odkaz:
https://doaj.org/article/304c84fa96e54cbc81fc571e9476f3b9