Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Dorian Laurențiu FLOREA"'
Publikováno v:
SEA: Practical Application of Science, Vol III, Iss 8 (2/2015), Pp 179-182 (2015)
In order to identify the differences between the theoretical approach related with the processes of media planning and the practical approach of experts from this field, a qualitative research has been done among experts. Besides that, the main purpo
Externí odkaz:
https://doaj.org/article/5aafb22f6596454ab4bd7b6971a8ff45
Publikováno v:
Industrial Marketing Management. 107:222-237
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c1e9cd6d2f349416d8e25d1ed92f0983
https://doi.org/10.1016/j.indmarman.2022.10.007
https://doi.org/10.1016/j.indmarman.2022.10.007
Publikováno v:
In Procedia - Social and Behavioral Sciences 8 January 2014 109:108-112
Publikováno v:
Industrial Marketing Management. 86:191-200
Marketing outsourcing has been increasing for decades due to its well-known benefits, even though the development of dynamic marketing capabilities can be severely damaged as a result. This study focuses on the conditions under which marketing outsou
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1f06f367cb81df4ec951ce2c09682a4b
https://doi.org/10.1016/j.indmarman.2019.11.017
https://doi.org/10.1016/j.indmarman.2019.11.017
Publikováno v:
SEA - Practical Application of Science. :470-479
This article represents a short overview of the media landscape for the banking category in Romania in 2012. Unlike the other categories (for example FMCG – fast moving consumer goods), the banking category is more complex because every bank can co
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::856ec29e18bf6d18ef3858dfb0314de6
http://www.sea.bxb.ro/Article/SEA_2_57.pdf
http://www.sea.bxb.ro/Article/SEA_2_57.pdf
Autor:
Cătălin Mihail Barbu, Dorian Laurenţiu Florea, Dan-Cristian Dabija, Mihai Constantin Răzvan Barbu
Publikováno v:
Journal of Theoretical and Applied Electronic Commerce Research, Vol 16, Iss 5, Pp 1415-1433 (2021)
The purpose of this paper is to analyse customer experience (CX) in the fintech sector. Fintech is a dynamic and innovative field that fully benefits from advances in information and communication technology. The concept of customer experience is mul
Externí odkaz:
https://doaj.org/article/82f4c941c75d4cb6a277c18bb0590c1a
Publikováno v:
Amfiteatru Economic; Feb2014, Vol. 16 Issue 35, p58-72, 15p