Zobrazeno 1 - 10
of 10
pro vyhledávání: '"Dorian Laurențiu FLOREA"'
Publikováno v:
Industrial Marketing Management. 107:222-237
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c1e9cd6d2f349416d8e25d1ed92f0983
https://doi.org/10.1016/j.indmarman.2022.10.007
https://doi.org/10.1016/j.indmarman.2022.10.007
Publikováno v:
SEA: Practical Application of Science, Vol III, Iss 8 (2/2015), Pp 179-182 (2015)
In order to identify the differences between the theoretical approach related with the processes of media planning and the practical approach of experts from this field, a qualitative research has been done among experts. Besides that, the main purpo
Externí odkaz:
https://doaj.org/article/5aafb22f6596454ab4bd7b6971a8ff45
Publikováno v:
In Procedia - Social and Behavioral Sciences 8 January 2014 109:108-112
Publikováno v:
Industrial Marketing Management. 86:191-200
Marketing outsourcing has been increasing for decades due to its well-known benefits, even though the development of dynamic marketing capabilities can be severely damaged as a result. This study focuses on the conditions under which marketing outsou
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1f06f367cb81df4ec951ce2c09682a4b
https://doi.org/10.1016/j.indmarman.2019.11.017
https://doi.org/10.1016/j.indmarman.2019.11.017
Publikováno v:
SEA - Practical Application of Science. :470-479
This article represents a short overview of the media landscape for the banking category in Romania in 2012. Unlike the other categories (for example FMCG – fast moving consumer goods), the banking category is more complex because every bank can co
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::856ec29e18bf6d18ef3858dfb0314de6
http://www.sea.bxb.ro/Article/SEA_2_57.pdf
http://www.sea.bxb.ro/Article/SEA_2_57.pdf
Publikováno v:
Amfiteatru Economic; Feb2014, Vol. 16 Issue 35, p58-72, 15p
Autor:
Florea, Dorian-Laurențiu1 dorian.florea@anahuac.mx
Publikováno v:
AMA Summer Academic Conference Proceedings. 2019, Vol. 30, pP&E-2-P&E-3. 2p.
Publikováno v:
AMA Summer Academic Conference Proceedings. 2019, Vol. 30, piii-xviii. 16p.
This book critically analyzes the convergence of success and failure factors of entrepreneurship, innovation, technology, business practices, public policies, and consumer values affecting the growth of the global-local business to support regional d
Autor:
Vincent Jeseo, Juliann Allen
Change is the only constant that marketers deal with on a regular basis. However, the recent pandemic brought about change for every individual on the planet. It not only brought about changes to technology, but it also reshaped the thinking of consu