Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Dorcia E. Bolton"'
Publikováno v:
Journal of Consumer Marketing. 36:529-538
Purpose This paper aims to explore how temporal distance influences the evaluation of partitioned pricing. Design/methodology/approach The effect of temporal distance on the effectiveness of partitioned pricing is tested using data collected through
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::66d4e58b9ee5a8134cb1873209cede9c
https://doi.org/10.1108/jcm-06-2017-2243
https://doi.org/10.1108/jcm-06-2017-2243
Reflecting the dis-equilibrium provoking, ongoing process nature of competition, the role of management in firms has evolved from determining quantity and implementing production function to recognizing, understanding, creating, selecting, implementi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b23cee7e75e3e7d7161248949c58ab18
https://doi.org/10.4018/978-1-7998-9023-2.ch001
https://doi.org/10.4018/978-1-7998-9023-2.ch001
Autor:
Sreedhar Madhavaram, Dorcia E. Bolton
Publikováno v:
Marketing Opportunities and Challenges in a Changing Global Marketplace ISBN: 9783030391645
Advances in technology have facilitated an increased emphasis on targeted price promotion to consumers. Given the increased use of targeted price promotion by firms and the significant emphasis on marketing’s ability to generate substantial value f
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5d14c10bad3bdc9d29fd0d6f2afd20b1
https://doi.org/10.1007/978-3-030-39165-2_144
https://doi.org/10.1007/978-3-030-39165-2_144
Publikováno v:
Marketing Opportunities and Challenges in a Changing Global Marketplace ISBN: 9783030391645
Metaphors are pervasive in everyday life, not only in language but also in thought and action. In addition to increasing the effectiveness of communication, metaphors have also contributed toward theory development in social science. Specifically, in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::99cb4da12e0a4d1e9fda79ab83f4c8cd
https://doi.org/10.1007/978-3-030-39165-2_80
https://doi.org/10.1007/978-3-030-39165-2_80
Publikováno v:
International Journal of Strategic Decision Sciences. 8:78-98
Reflecting the dis-equilibrium provoking, ongoing process nature of competition, the role of management in firms has evolved from determining quantity and implementing production function to recognizing, understanding, creating, selecting, implementi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::04cbf1ed7dd60da1b9c3cf9123c648ab
https://doi.org/10.4018/ijsds.2017070104
https://doi.org/10.4018/ijsds.2017070104
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319991801
There has been significant growth in the number of digital marketing courses, certificates, and programs in marketing departments. This growth is noteworthy as competency in digital marketing is increasingly important in the marketplace, and these sk
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::588595e4c9a7873778093493fb746f43
https://doi.org/10.1007/978-3-319-99181-8_62
https://doi.org/10.1007/978-3-319-99181-8_62
Autor:
Sreedhar Madhavaram, Dorcia E. Bolton
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319991801
Based on the premise that any expectation of firm loyalty to consumers (FLC) emanates from perceived organizational support for consumers, this research explores perceived firm loyalty to consumers in the context of the new era of business-to-custome
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::83ffdc2ab0049bf58e6c17112bb52626
https://doi.org/10.1007/978-3-319-99181-8_13
https://doi.org/10.1007/978-3-319-99181-8_13
Autor:
Sreedhar Madhavaram, Dorcia E. Bolton
Publikováno v:
Creating Marketing Magic and Innovative Future Marketing Trends ISBN: 9783319455952
The nature of firm relationships continues to be evolutionary and dynamic. While most of the extant research focuses on the positive side of relationship marketing and the corresponding benefits to the firm, some research highlights the dark side of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::07b10a8e8685c675cdb301d7c2a557a4
https://doi.org/10.1007/978-3-319-45596-9_77
https://doi.org/10.1007/978-3-319-45596-9_77