Zobrazeno 1 - 10
of 25
pro vyhledávání: '"Doori Song"'
Publikováno v:
International Journal of Sports Marketing and Sponsorship. 23:346-368
PurposeAlthough sport museums are considered an important sector in nostalgia sport tourism, annual visitations of the major sport Hall of Fames (HoF) have been decreasing, often resulting in operational and financial difficulties for the HoF. The cu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::410bb2239ca68f548a51bc0428b13dcc
https://doi.org/10.1108/ijsms-12-2020-0240
https://doi.org/10.1108/ijsms-12-2020-0240
Publikováno v:
Internet Research. 31:1656-1676
PurposeDrawing upon attribution theory, this study aims to examine how different types of product information sources (mainstream celebrities vs micro-celebrities) interact with content type (experiential vs promotional) to influence consumer respons
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::69e0845414289543c74fb07c34e2057e
https://doi.org/10.1108/intr-08-2019-0328
https://doi.org/10.1108/intr-08-2019-0328
Autor:
Christina Saenger, Doori Song
Publikováno v:
Journal of Consumer Marketing. 36:643-654
Purpose This paper aims to explore content-related factors that can foster beneficial consumer responses to one kind of native advertising: in-feed sponsored articles. Specifically, studies examine how informational versus entertaining content intera
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bd662150977916c1ecc6c11c99408462
https://doi.org/10.1108/jcm-12-2017-2475
https://doi.org/10.1108/jcm-12-2017-2475
Judicial Approaches to Political Questions: A Comparative Study of the United States and South Korea
Autor:
Doori Song
Publikováno v:
International and Comparative Law Review. 19:234-260
Summary The United States Supreme Court (USSC) and the Constitutional Court of Korea (CCK) have adopted sharply different positions regarding the justiciability of “political questions.” On one hand, the USSC has generally refrained from adjudica
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::eef45ea56f60121f42745568f28e7745
https://doi.org/10.2478/iclr-2019-0008
https://doi.org/10.2478/iclr-2019-0008
Autor:
KYUNG-AH BYUN1 kbyun@uttyler.edu, DOORI SONG2 dsong@ysu.edu, MIKYOUNG KIM3 mkkim@hongik.ac.kr
Publikováno v:
Journal of Advertising Research. Jun2017, Vol. 57 Issue 2, p207-226. 20p.
Autor:
Mikyoung Kim, Doori Song
Publikováno v:
Electronic Word of Mouth as a Promotional Technique ISBN: 9780429432897
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6e01dd22492d3c6756cce8a1184d6181
https://doi.org/10.4324/9780429432897-7
https://doi.org/10.4324/9780429432897-7
Publikováno v:
Journal of Marketing Communications. 26:343-361
Applying the expectancy violation theory, the study examines how a company’s commitment to corporate social responsibility (CSR) interacts with the timing of receiving inconsistency message cues (i...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::844b1f9dcf9c93c9de540ca851539d2c
https://doi.org/10.1080/13527266.2018.1523216
https://doi.org/10.1080/13527266.2018.1523216
Publikováno v:
Journal of Marketing Communications. 25:645-660
Given the recent popularity of augmented reality (AR) games, such as Pokemon GO, this study explores the congruence effect of game characters and brands on brand evaluations and the underlying mech...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3073a19130538d3a838222ccb3831510
https://doi.org/10.1080/13527266.2018.1471614
https://doi.org/10.1080/13527266.2018.1471614
Autor:
Doori Song, Hyejoon Rim
Publikováno v:
Corporate Communications: An International Journal. 22:383-400
Purpose The purpose of this paper is to examine multinational corporations’ (MNCs) response strategy in social media to effectively communicate their international CSR practices. Design/methodology/approach An experiment was conducted by adopting a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1f647c6a96bb2401813ecec113112148
https://doi.org/10.1108/ccij-01-2017-0007
https://doi.org/10.1108/ccij-01-2017-0007
Autor:
Mikyoung Kim, Doori Song
Publikováno v:
International Journal of Advertising. 37:105-124
With the growing power of brand-related user-generated content (UGC) on social media, marketers have begun incorporating UGC into the marketing mix as part of word-of-mouth marketing. Drawing upon the Persuasion Knowledge Model, this study examines h
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d1fb6da581e677ecca7faae25da6a8e8
https://doi.org/10.1080/02650487.2017.1349031
https://doi.org/10.1080/02650487.2017.1349031