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pro vyhledávání: '"Donna Sears"'
Autor:
Donna Sears, Terrance G. Weatherbee
Publikováno v:
Technology Advances and Innovation in Wine Tourism ISBN: 9789811982767
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c07f02375e460a73aca0f8821a16996b
https://doi.org/10.1007/978-981-19-8277-4_9
https://doi.org/10.1007/978-981-19-8277-4_9
Autor:
Terrance G. Weatherbee, Donna Sears
Publikováno v:
Journal of Historical Research in Marketing. 14:66-89
PurposeThis paper aims to examine how wineries used history in their marketing communications to overcome the liability of newness in a settled field that valorizes duration and longevity.Design/methodology/approachA multiple-case study investigated
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d734a4d56402b8b993de26f2c559f171
https://doi.org/10.1108/jhrm-10-2020-0051
https://doi.org/10.1108/jhrm-10-2020-0051
Publikováno v:
International Journal of Wine Business Research. 31:591-601
Purpose The purpose of this paper is to systematically review the body of work featured in the International Journal of Wine Business Research (IJWBR) since its transition from the International Journal of Wine Marketing (IJWM) in 2007, and to assess
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::592ab426882de403efba1c72ef2b56a3
https://doi.org/10.1108/ijwbr-03-2019-0019
https://doi.org/10.1108/ijwbr-03-2019-0019
Autor:
Donna Sears, Terrance G. Weatherbee
Publikováno v:
Wine Tourism Destination Management and Marketing ISBN: 9783030004361
At less than twenty-five years old, the emerging cool-climate wine region in Nova Scotia is Canada’s newest wine-producing province. Along with the rapid growth in the grape and wine sector—from three to more than twenty wineries—Nova Scotia ha
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::54a0ec73e3e277ac24c56f4158832021
https://doi.org/10.1007/978-3-030-00437-8_32
https://doi.org/10.1007/978-3-030-00437-8_32
Autor:
Terrance G. Weatherbee, Donna Sears
Publikováno v:
Wine Tourism Destination Management and Marketing ISBN: 9783030004361
The Wolfville Magic Winery Bus (WMWB) is a North American first—a double-decker, hop-on hop-off wine experience in Canada’s newest cool-climate wine region (Nova Scotia). This wine tourism offering was developed by a small group of passionate, de
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e6132f6e0e574b6ce5daeeb7d45d7f8b
https://doi.org/10.1007/978-3-030-00437-8_36
https://doi.org/10.1007/978-3-030-00437-8_36