Zobrazeno 1 - 10
of 29
pro vyhledávání: '"Donkers, A.C.D."'
Being able to accurately predict what a customer will purchase next is of paramount importance to successful online retailing. In practice, customer purchase history data is readily available to make such predictions, sometimes complemented with cust
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::5299d4ea957f979ab727c88d197512ab
https://repub.eur.nl/pub/51434/ERS-2014-007_3-MKT.pdf
https://repub.eur.nl/pub/51434/ERS-2014-007_3-MKT.pdf
In this paper we propose the use of preferred outcome distributions as a new method to elicit individuals’ value and probability weighting functions in decisions under risk. Extant approaches for the elicitation of these two key ingredients of indi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::23e6b66e1b49e2e5ee5e47b6e470dc03
https://repub.eur.nl/pub/39958/ERS-2013-005-MKT.pdf
https://repub.eur.nl/pub/39958/ERS-2013-005-MKT.pdf
Autor:
Donkers, A.C.D.
People can choose and they make many choices each and every day. However, most people are unaware of how strong their environment influences the choices they make. In his inaugural address, Bas Donkers highlights the impact of what people see (and wh
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::db9ed44c6d67563c893a2a62ae5322f1
https://repub.eur.nl/pub/39716/39716.pdf
https://repub.eur.nl/pub/39716/39716.pdf
Charitable organizations send out large volumes of direct mailings, soliciting for money in support of many good causes. Without any request, donations are rarely made, and it is well known that each request for money by a charity likely generates at
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::7bb5f89e74dba24b6055fa4825ca2d25
https://repub.eur.nl/pub/19423/ERS-2010-015-MKT.pdf
https://repub.eur.nl/pub/19423/ERS-2010-015-MKT.pdf
Charities mainly rely on direct mailings to attract the attention of potential donators. Individuals may feel irritated by these mailings, in particular when they receive many mailings. We study the consequences of perceived irritation on stated beha
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::d57295f81ec7c49107a516e2029e4cba
https://repub.eur.nl/pub/12704/ERS-2008-036-MKT.pdf
https://repub.eur.nl/pub/12704/ERS-2008-036-MKT.pdf
Autor:
Donkers, A.C.D., Schafgans, M.
Publikováno v:
Econometric Theory, 24(6), 1584-1606. CAMBRIDGE UNIV PRESS
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=narcis______::34951662de4bb553dfd30a9b5641510d
https://research.tilburguniversity.edu/en/publications/75feddb7-08ae-4eae-9794-0edec6b1af9c
https://research.tilburguniversity.edu/en/publications/75feddb7-08ae-4eae-9794-0edec6b1af9c
Direct mailing is the main tool that charities employ for fundraising. With increasing amounts of soliciting mailings and with the best donators receiving more mailings as a result of target selection, irritation might increase. As a result, such irr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::bebbd64bb6ba955a252bb846e14be6b9
https://repub.eur.nl/pub/7832/ERS-2006-029-MKT.pdf
https://repub.eur.nl/pub/7832/ERS-2006-029-MKT.pdf
This paper illustrates how to compare different microscopic simulation (MS) models and how to compare a MS model with real data in case the parameters of interest are estimated non- or semiparametrically.As examples we investigate the marginal single
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=narcis______::9714fe971a96dacfd43de5d64d869f80
https://research.tilburguniversity.edu/en/publications/c14adc9f-f490-40d6-81b7-846219cd9d5b
https://research.tilburguniversity.edu/en/publications/c14adc9f-f490-40d6-81b7-846219cd9d5b
Dealers are assumed to contribute positively to brand retention. We argue that the type of brand moderates the effect of dealer performance on brand retention. Moreover, dealer retention is determined by different drivers for dealers selling differen
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::e704880829b3893f8942555118fe5f69
In contrast to, for example, books and compact discs, the number of complex services offered on the Internet is still small. A good example of such a service concerns mortgage loans. The decision-making process differs for complex services in that th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::0b383236d002f5f4e53815d542f5b20d