The moderating effect of gender on the influence of the atmosphere of drinking establishments and the behavioral reactions of Cameroonian consumers

Autor: Tagou Kueti, Victor, Dongmo Feulefack, Pierre Armand, Assogo, Armand, Nguebang Tazangmo, Hervé Francis

Publikováno v: International Journal of Accounting, Finance, Auditing, Management and Economics; Vol. 2 No. 5 (2021): September; 736-748
International Journal of Accounting, Finance, Auditing, Management and Economics; Vol. 2 No. 5 (2021): Septembre; 736-748

The aim of this paper is to test the moderating effect of consumer gender on the relationship between bar atmosphere and behavioral responses. To this end, seven hypotheses were developed. In order to test the hypotheses of this study, information wa

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=issn26588455::11a31b5f0e0f404fc001b615c9c0bfa4
https://www.ijafame.org/index.php/ijafame/article/view/396