Zobrazeno 1 - 10
of 19
pro vyhledávání: '"Donald Sciglimpaglia"'
Autor:
Donald Sciglimpaglia, Glen Brodowsky
Publikováno v:
Advertising & Society Quarterly. 23
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::470283acd66e0d291a423346e643e03e
https://doi.org/10.1353/asr.2022.0039
https://doi.org/10.1353/asr.2022.0039
Publikováno v:
Young Consumers. 23:213-232
Purpose This paper aims to identify the factors that motivate parents to adopt internet monitoring software (aka parental control software [PCS]) to curb problematic internet usage and safeguard their children online. By doing so, the authors are abl
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::98f6316aeffaf117111f2c83863db26d
https://doi.org/10.1108/yc-04-2021-1307
https://doi.org/10.1108/yc-04-2021-1307
Publikováno v:
Journal of Promotion Management. 27:417-440
This paper uses the Theory of Reasoned Action (TRA) to develop a model predicting influences on adolescents’ alcohol consumption behavior. Specifically, we examine the variables of attitudes toward...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0c1031821d5b2c4d78415fbdf2ed5087
https://doi.org/10.1080/10496491.2020.1838026
https://doi.org/10.1080/10496491.2020.1838026
Publikováno v:
Journal of Strategic Marketing. 30:667-690
Freemium business models are widely used, including by major companies such as Spotify, Pandora, SurveyMonkey, Dropbox and by many start-ups. They are very common in industry segments such as mobil...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::028677983f83da09974fa454592fe7e6
https://doi.org/10.1080/0965254x.2020.1824013
https://doi.org/10.1080/0965254x.2020.1824013
Publikováno v:
Advertising & Society Quarterly. 22
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7a206e695d38d076723fa0c3a054c1e8
https://doi.org/10.1353/asr.2021.0026
https://doi.org/10.1353/asr.2021.0026
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319169330
The attitudinal and demographic characteristics of the downtown worker were examined as they pertain to their shopping behavior in the central business district. These findings are examined in the light of a neglected market segment that may be instr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::316377f9597ef5f56863e9bbbac8fa6b
https://doi.org/10.1007/978-3-319-16934-7_17
https://doi.org/10.1007/978-3-319-16934-7_17
Publikováno v:
European Journal of Marketing. 44:547-566
PurposeAfter the sale of a primary product, firms often have the opportunity to sell ancillary products or services in support of the primary brand. These add‐ons or services may be offered in a generic or in a branded form. The aim of the this pap
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bcce026e479953d99bc72a96b30985ce
https://doi.org/10.1108/03090561011032261
https://doi.org/10.1108/03090561011032261
Autor:
Howard R. Toole, Donald Sciglimpaglia
Publikováno v:
Journal of Education for Business. 85:68-77
This study reports the results of a comparative study of American business schools and Australian schools of commerce regarding utilization of field-based consultancy and associated critical variables. Respondents in the survey were 141 deans of Asso
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::65c517932777209c1ea23526f1df606e
https://doi.org/10.1080/08832320903253619
https://doi.org/10.1080/08832320903253619
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319169750
The present study used a feminine role orientation scale as a measure of 151 women’s beliefs on their role in society. Women were then grouped according to traditional and liberal values and their attitudes towards advertising and sex roles in adve
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f3a18b708e68293af09d756384537c35
https://doi.org/10.1007/978-3-319-16976-7_43
https://doi.org/10.1007/978-3-319-16976-7_43
Publikováno v:
Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169361
The focus of this research was to determine whether the I-E Scale does measure multiple dimensions or is unidimensional as Rotter (1966) had intended.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::156c6131ed6eafbe957b4cc4bab7c5e3
https://doi.org/10.1007/978-3-319-16937-8_21
https://doi.org/10.1007/978-3-319-16937-8_21