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pro vyhledávání: '"Donald L. Brady"'
Autor:
Donald L. Brady
Unlike other International Marketing texts, Essentials of International Marketing includes only the most important information that can be easily covered in one semester. The book covers all the key topics for an International Marketing course, but i
Publikováno v:
Journal of Product & Brand Management. 18:425-436
PurposeThis paper aims to examine the felt need for new products in organizations, the nature of the new product development (NPD) discipline, and the usefulness of NPD education, in order to show the importance of the paper's analysis of the dearth
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4a0c8dd746e463dfa34734a4898d15fa
https://doi.org/10.1108/10610420910989749
https://doi.org/10.1108/10610420910989749
Autor:
Donald L. Brady, Patrick H. McCaskey
Publikováno v:
Journal of Product & Brand Management. 16:358-361
PurposeThe purpose of this study is to determine the availability of pricing courses in AACSB‐accredited undergraduate programs, determine what curricular trends are happening in the area of pricing, ascertain the status of price in the curriculum,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3d62b8e1478fffe206323bef19e9a4d8
https://doi.org/10.1108/10610420710779654
https://doi.org/10.1108/10610420710779654
Autor:
William O. Bearden, Donald L. Brady
Publikováno v:
Journal of International Business Studies. 10(3):79-84
The salient attributes of direct and indirect exporting methods of distribution were identified. Attitudes of three groups of executives (executives using direct exporting methods, executives using indirect exporting methods and nonexporting executiv
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::150a3def47431cc208a0d639ab7bd0c9
http://www.palgrave-journals.com/jibs/journal/v10/n3/pdf/8490645a.pdf
http://www.palgrave-journals.com/jibs/journal/v10/n3/pdf/8490645a.pdf
Autor:
Donald L. Brady, Bonnie P. Willetts
Publikováno v:
Journal of Purchasing and Materials Management. 21:2-8
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::66b8d40896defd8426503ac179be8119
https://doi.org/10.1111/j.1745-493x.1985.tb00121.x
https://doi.org/10.1111/j.1745-493x.1985.tb00121.x
Autor:
Roger W. T. Gill, Donald L. Brady
Publikováno v:
American Journal of Small Business. 7:27-33
Directors of the United States Department of Commerce in eight southern states were surveyed to determine their attitudes toward their ability to provide export assistance to small and large firms. Attitudes were assessed toward help available for di
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7f067ab6597a3090c5f1ab12cd0b8b1b
https://doi.org/10.1177/104225878200700107
https://doi.org/10.1177/104225878200700107
Publikováno v:
International Journal of Retail & Distribution Management. 17
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7708a5517bd92289f7ae75b596c1c49a
https://doi.org/10.1108/eum0000000002927
https://doi.org/10.1108/eum0000000002927