Výsledky vyhledávání - "Donald K. Wright"

Tracking How Social and Other Digital Media are Being Used in Public Relations Practice: A Twelve-Year Study

Autor: Donald K. Wright, Michelle Drifka Hinson

Publikováno v: Public Relations Journal, Vol 11, Iss 1 (2017)

This paper reports on the results of a twelve-year longitudinal analysis trend study involving more than 5,500 public relations practitioners. Findings have found that the use of social and other digital communication media in public relations practi

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doajarticles::156cd321794229aa1eeaa66ad397fb32
https://prjournal.instituteforpr.org/wp-content/uploads/PRJ-2017-Wright-Hinson-2-1.pdf

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Public Relations Ethics : How To Practice PR Without Losing Your Soul

Autor: Dick Martin, Donald K. Wright

This book represents a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations. It traces the development of ethical theory from ancient Greece through the works of Socrates, Plat

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Structure and Development of the Public Relations Agency Industry in the United States: Operational Structure, Clients, Fees, and Talent

Autor: Donald K. Wright

Publikováno v: International Journal of Strategic Communication. 7:136-148

Any examination of the history, dynamics, and role of public relations and communication management consulting would be incomplete without an assessment of the structure and development of the public relations agency industry. This article provides a

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::83cdc0ed179daa41a63840ca63dd1b61
https://doi.org/10.1080/1553118x.2013.766193

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Public Relations Education and the Development of Professionalization in Canada and the USA

Autor: Donald K. Wright, Terence (Terry) Flynn

Publikováno v: North American Perspectives on the Development of Public Relations ISBN: 9781349950430

Over 70 years, the public relations industry in Canada and the USA has seen significant growth and development with the advancement of professional standards, university and college-based undergraduate and graduate degree programs, and industry assoc

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::58fe45a6e544291f5cf406b79e3bc67e
https://doi.org/10.1057/978-1-349-95044-7_5

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How public relations executives perceive and measure the impact of social media in their organizations

Autor: Marcia W. DiStaso, Tina McCorkindale, Donald K. Wright

Publikováno v: Public Relations Review. 37:325-328

Decisions about social media in organizations are not made lightly. Corporate executives are faced with an ever changing and in many cases, uncontrollable opportunity with social media. This study provides insights obtained from 25 interviews with co

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::f767d572b0318d9e55706ba682a90641
https://doi.org/10.1016/j.pubrev.2011.06.005

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History and development of public relations education in North America

Autor: Donald K. Wright

Publikováno v: Journal of Communication Management. 15:236-255

PurposeThe purpose of this paper is to provide a critical analysis of the history and development of public relations education in the USA and Canada.Design/methodology/approachThe research methodology used for this paper is the historical/critical a

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::971f5f37a889bc21c19044d960120787
https://doi.org/10.1108/13632541111151005

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