Zobrazeno 1 - 10
of 10
pro vyhledávání: '"Donald J. Messmer"'
Autor:
Donald J. Messmer, Robert R. Johnson
Publikováno v:
Journal of Travel & Tourism Marketing. 6:101-109
The various possible sequences of commitment, inquiry, and visitation are considered for their impact on the practice of conversion research to measure the impact of travel advertising. It is proposed that many of the suggestions for the enhancement
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::04ff12c6480167be219aa284b89d7bab
https://doi.org/10.1300/j073v06n02_07
https://doi.org/10.1300/j073v06n02_07
Autor:
Donald J. Messmer, Robert R. Johnson
Publikováno v:
Journal of Travel Research. 31:14-21
This study explores the effect of advertising in stimulating both inquiries and visitation to the historic restoration operated by the Colonial Williamsburg Foundation in Williamsburg, Virginia. A hierarchial model, based on a quasi-experimental appr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dd37922c0046fdbd333d269cc6c284f5
https://doi.org/10.1177/004728759303100403
https://doi.org/10.1177/004728759303100403
Autor:
Robert J. Solomon, Donald J. Messmer
Publikováno v:
Decision Sciences. 11:312-324
The U. S. Supreme Court decision in Regents of the University of California v. Allan Bakke (98. Su. Ct. 2733, 1978) provides guidelines to educational administrators regarding the implementation of affirmative action in student admissions. This paper
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6f8374b971dbd99b8ca9aa17d7d79be6
https://doi.org/10.1111/j.1540-5915.1980.tb01141.x
https://doi.org/10.1111/j.1540-5915.1980.tb01141.x
Autor:
Donald J. Messmer
Publikováno v:
Journal of Business Research. 7:75-93
Significant, favorable attitudinal response toward both the brand and ad were observed at the first exposure in a laboratory experiment on the effects of repeated exposure to television advertisements. At higher levels of repetition, lower, although
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d43ca15ab22a752b7b3e514aef9b1018
https://doi.org/10.1016/0148-2963(79)90027-4
https://doi.org/10.1016/0148-2963(79)90027-4
Autor:
Robert J. Solomon, Donald J. Messmer
Publikováno v:
Educational and Psychological Measurement. 39:859-866
The purpose of the paper was to present a method for testing differential predictability in a selection model. The method was illustrated on data from 227 graduate students. Regression models for males and females were developed based upon 103 male a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f5f4757a7fcebe017ebf5c9cc26db467
https://doi.org/10.1177/001316447903900419
https://doi.org/10.1177/001316447903900419
Autor:
Richard E. Homans, Donald J. Messmer
Publikováno v:
Decision Sciences. 11:42-57
An approach to analyzing experimental data with multiple criteria is explained and demonstrated on data from a test of the effectiveness of two posters. As a supplement to traditional multivariate analysis of variance and covariance, the application
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2f325095b03fff128b6da6d5ddf39fd2
https://doi.org/10.1111/j.1540-5915.1980.tb01124.x
https://doi.org/10.1111/j.1540-5915.1980.tb01124.x
Autor:
Donald J. Messmer, George Fisk
Publikováno v:
Journal of Marketing. 39:122
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f02c78cf7aced1c72a8cfaeba57a5541
https://doi.org/10.2307/1250921
https://doi.org/10.2307/1250921
Autor:
Donald J. Messmer
Publikováno v:
Journal of Marketing. 39:122-122
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::900e9dd640127c91f3f2a17b193d97c5
https://doi.org/10.1177/002224297503900329
https://doi.org/10.1177/002224297503900329
Autor:
Daniel T. Seymour, Donald J. Messmer
Publikováno v:
Public Opinion Quarterly. 46:270
THE effect of branching on item nonresponse is an important research issue, in that it deals with an aspect in the design of mail questionnaires which is, in some situations, discretionary on the part of the researcher. There are many situations in w
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::28ba6a40f2370cffc36665b9f81382f7
https://doi.org/10.1086/268718
https://doi.org/10.1086/268718
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