Zobrazeno 1 - 10
of 29
pro vyhledávání: '"Donald F. Mulvihill"'
Autor:
Naresh K. Malhotra, Richard K. Robinson, Donald F. Mulvihill, Margo Brousseau-Poulin, Boris W. Becker, Jacqueline Mondy, Edward J. Ryan, Larry S. Lowe
Publikováno v:
Journal of the Academy of Marketing Science. 9:317-324
Autor:
Donald F. Mulvihill
Publikováno v:
Journal of Marketing. 16:179-183
Autor:
Donald F. Mulvihill
Publikováno v:
The School Review. 46:515-522
S INCE 1890 the number of commercial subjects taught in the high schools has increased steadily. When more courses are offered, more pupils are likely to take these courses, both as sequences in prescribed commercial curriculums and as electives in g
Autor:
Donald F. Mulvihill
Publikováno v:
Journal of International Business Studies. 4:87-91
Even the title of this paper poses a question to those studying business conducted in more than one country because definitions of "international" vary from textbook to textbook, from article to article, from book of readings to book of readings. Bes
Publikováno v:
Journal of Marketing. 21:401-412
OF concern to both industry and academic members of the marketing profession is the relationship of marketing research courses as presently taught to the needs of marketing research in commerce and industry. Marketing research courses cannot, of cour
Autor:
Donald F. Mulvihill
Publikováno v:
Journal of Marketing. 19:263-265
Autor:
Donald F. Mulvihill
Publikováno v:
Journal of Marketing Research. 8:271-272
Autor:
Donald F. Mulvihill
Publikováno v:
Journal of Marketing. 21:254-255
Autor:
Donald F. Mulvihill
Publikováno v:
Journal of Marketing. 37:122-123
Autor:
Donald F. Mulvihill
Publikováno v:
Journal of Marketing. 22:223-224