Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Don Esslemont"'
Autor:
Maureen Syn, Don Esslemont
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319173191
This paper presents an innovative and potentially revolutionary alternative to the peoplemeter technology for measurement of television audiences.Peoplemeters, which were first introduced to commercial use in 1984, are now installed in more than 40 c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::03fe99484fc9b63209e0d7151a220035
https://doi.org/10.1007/978-3-319-17320-7_57
https://doi.org/10.1007/978-3-319-17320-7_57
Publikováno v:
Proceedings of the 1995 World Marketing Congress ISBN: 9783319173108
The Juster Scale is an eleven-point purchase probability scale that has provided a reasonably accurate method for predicting purchase rates (the proportion of people who will buy). This study examined the accuracy of three methods for using the Juste
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::397b4a2e06f33f1c503a9bfcc8e4fa8c
https://doi.org/10.1007/978-3-319-17311-5_49
https://doi.org/10.1007/978-3-319-17311-5_49
Publikováno v:
Journal of Marketing Practice: Applied Marketing Science. 2:25-34
ACCEPTANCE of the benefits of market segmentation is so pervasive that it seems almost sacrilegious to question the validity of this faith in the power of segmentation as a marketing tool. But, at the risk of being labelled heretics, we argue that se
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5ce0a1e098cdcca5ce00da899ae75ba6
https://doi.org/10.1108/eum0000000000005
https://doi.org/10.1108/eum0000000000005
Publikováno v:
Asia-Australia Marketing Journal. 3:27-37
The Juster scale was used to estimate the price-demand relationship for two branded products, Coca-Cola in cans, and Campbell's Red and White Label soup. For each product predictions were obtained of the number of items that would be purchased, durin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3a788d850a1e3f27c947ddd97edab6f3
https://doi.org/10.1016/s1320-1646(95)70271-4
https://doi.org/10.1016/s1320-1646(95)70271-4
Publikováno v:
Market Research Society. Journal.. 37:1-9
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a4b9433c68ee120efe64a5317ec77d83
https://doi.org/10.1177/147078539503700303
https://doi.org/10.1177/147078539503700303
Publikováno v:
Market Research Society. Journal.. 37:1-12
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4da5ec09dfac0db52516382b6bf84071
https://doi.org/10.1177/147078539503700304
https://doi.org/10.1177/147078539503700304
Autor:
Don Esslemont, Malcolm Wright
Publikováno v:
SSRN Electronic Journal.
The primary role of academic marketing research is to generate and investigate knowledge claims about marketing. A primary role of marketing education is to pass on well established knowledge claims to our students, so that they can use them to guide
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::987b2c6ac9c36d98ff918a82528e4e85
https://doi.org/10.2139/ssrn.2000314
https://doi.org/10.2139/ssrn.2000314