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pro vyhledávání: '"Dončić Siniša Hajdaš"'
Autor:
Dončić Siniša Hajdaš, Đurek Nikola
Publikováno v:
Acta Economica et Turistica, Vol 3, Iss 2, Pp 137-146 (2017)
In this paper it will be shown how to build a local brand through the model of local sustainability. Territorial assets as a local activity and informal rules for a joint work of a community are taken as starting points in brand creation.
Externí odkaz:
https://doaj.org/article/2db11d1c5cf041e3a06e949b8990d30e
Autor:
Dončić Siniša Hajdaš, Đurek Nikola
Publikováno v:
Acta Economica et Turistica, Vol 2, Iss 2, Pp 127-138 (2016)
In order for a local community to set up mechanisms for shaping and enforcing public politics which strengthen local communities, historical research that would lead to the identity of a local community must be conducted thus enabling the identificat
Externí odkaz:
https://doaj.org/article/1e3ef6ef08204bd5b5879c4168a68a29