Zobrazeno 1 - 10 of 128 pro vyhledávání: '"Dominique M. Hanssens"'
2
The past, present, and future of measurement and methods in marketing analysis
Autor: Dominique M. Hanssens, Yu Ding, Wayne S. DeSarbo, Kamel Jedidi, John G. Lynch, Donald R. Lehmann
Publikováno v: Marketing Letters. 31:175-186
The field of marketing has made significant strides over the past 50 years in understanding how methodological choices affect the validity of conclusions drawn from our research. This paper highlights some of these and is organized as follows: We fir
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::7f7880d20351d6dc01e704a8f4ab21e1
https://doi.org/10.1007/s11002-020-09527-7
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4
Reinforcement learning and risk preference in equity linked notes markets
Autor: Sungha Jang, Dominique M. Hanssens, Reo Song, Jaebeom Suh, Yingdi Wang
Individuals who follow a reinforcement learning heuristic put too much weight on recent failures or successes in placing their next bets. Using a large sample of equity-linked notes (ELNs) investments in South Korea, we find evidence showing a negati
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::780f4c354463245ca9a22ffab089394e
https://escholarship.org/uc/item/7723s043
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5
The marketing–finance interface: A new integrative review of metrics, methods, and findings and an agenda for future research
Autor: Alexander Edeling, Shuba Srinivasan, Dominique M. Hanssens
Publikováno v: International Journal of Research in Marketing
International Journal of Research in Marketing, vol 38, iss 4
The marketing–finance interface is an important research field in marketing, helping demonstrate the accountability of marketing within companies and building a necessary interdisciplinary bridge to finance and accounting research. Since the first
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3abc9c2106fe381662e4e211f7b9977b
https://lirias.kuleuven.be/handle/123456789/682674
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6
The case for research on the marketing–finance interface
Autor: Dominique M. Hanssens
Publikováno v: Recherche et Applications en Marketing (English Edition). 34:138-142
This article discusses five dominant themes and important empirical findings in the recent literature on the marketing-finance interface.
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::5521f7d020ec384d562b3fc063d07613
https://doi.org/10.1177/2051570719826454
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7
Market Response Models for Social Marketing Causes
Autor: Dominique M. Hanssens
Market response models or marketing mix models quantify the effects of marketing actions on consumption-based outcomes such as sales and market share. They are frequently used in the business sector to help managers make effective resource allocation
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d8cfa50614bd8b9aee25e4f41206d7fd
https://doi.org/10.1108/s1548-643520200000017010
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8
Corporate brand value and cash holdings
Autor: Ramesh K. S. Rao, Dominique M. Hanssens, Neeraj Bharadwaj
Publikováno v: JOURNAL OF BRAND MANAGEMENT, vol 27, iss 4
Journal of Brand Management, vol 27, iss 4
This research devotes theoretical and empirical attention to the understudied relationship between corporate brand value and cash holdings. We draw on existing firm valuation theorizing at the marketing–finance interface to propose that branding ca
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e48d5b2562d6b6f47fe7c9773a109c46
https://escholarship.org/uc/item/3bj5r04h
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9
Marketing Spending and Brand Performance Volatility
Autor: Dominique M. Hanssens, Marc Fischer, Hyun Jong Shin
Publikováno v: GfK Marketing Intelligence Review, Vol 10, Iss 1, Pp 46-51 (2018)
GfK Marketing Intelligence Review, vol 10, iss 1
If company revenues fluctuate, the resulting volatility makes it more difficult to project the company’s future revenues and earnings and ensure steady cash-flow. This lessens investor confidence and, as such, can harm the financial health of a bra
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c2a7970006c22d1a5c9301c13327a52e
http://www.degruyter.com/view/j/gfkmir.2018.10.issue-1/gfkmir-2018-0008/gfkmir-2018-0008.xml?format=INT
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