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Publikováno v:
Industrial Marketing Management. 109:232-244
Autor:
Dominic Bergers
Publikováno v:
Journal of Revenue and Pricing Management. 20:497-528
The focus of this paper is to link two subjects that at first glance seem to have only little in common: decision-making in price management and cross-context individual differences in the susceptibility to biases. Individual differences have largely
Autor:
Dominic Bergers
Publikováno v:
Journal of Retailing and Consumer Services. 64:102793
Setting the “right” price essentially remains an empirical question. The issue is especially problematic owing to pricing managers' proclivity to impose subjectivity into their analyses. For instance, people tend to have biases in complex or unce