Zobrazeno 1 - 10
of 474
pro vyhledávání: '"Dodds, William B."'
Publikováno v:
Journal of Marketing Research (JMR). Aug1991, Vol. 28 Issue 3, p307-319. 13p. 1 Diagram, 7 Charts.
Autor:
Dodds, William B.
Publikováno v:
American Journal of Business, 1999, Vol. 14, Issue 1, pp. 13-22.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/19355181199900001
Autor:
Dodds, William B.
Publikováno v:
American Journal of Business, 1996, Vol. 11, Issue 1, pp. 15-22.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/19355181199600001
In Search of Value: How Price And Store Name Information Influence Buyers′ Product Perceptions
Autor:
Dodds, William B
Publikováno v:
Journal of Services Marketing, 1991, Vol. 5, Issue 3, pp. 27-36.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/08876049110035602
In search of value: how price and store name information influence buyers′ product perceptions
Autor:
Dodds, William B.
Publikováno v:
Journal of Consumer Marketing, 1991, Vol. 8, Issue 2, pp. 15-24.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/07363769110034974
Autor:
Berendt, Johannes (AUTHOR) johannes.berendt@hs-hannover.de, Uhrich, Sebastian (AUTHOR), Borah, Abhishek (AUTHOR), Kilduff, Gavin J. (AUTHOR)
Publikováno v:
Journal of Marketing Research (JMR). Dec2024, Vol. 61 Issue 6, p1058-1078. 21p.
Autor:
Dodds, William B.1 (AUTHOR), Monroe, Kent B.1 (AUTHOR)
Publikováno v:
Advances in Consumer Research. 1985, Vol. 12 Issue 1, p85-90. 6p. 1 Diagram, 7 Charts.
Autor:
Dodds, William B., Romeo, Jean B.
Publikováno v:
Journal of Business and Psychology, 1991 Dec 01. 6(2), 247-263.
Externí odkaz:
https://www.jstor.org/stable/25092333
Autor:
Dodds, William B.
Publikováno v:
Journal of Marketing Theory and Practice, 1995 Apr 01. 3(2), 50-63.
Externí odkaz:
https://www.jstor.org/stable/40469751
Publikováno v:
Journal of Marketing Theory and Practice, 1993 Oct 01. 1(4), 71-86.
Externí odkaz:
https://www.jstor.org/stable/40469688