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pro vyhledávání: '"Dmytro Zevenko"'
Publikováno v:
Менеджмент та підприємництво: тренди розвитку, Vol 3, Iss 25, Pp 60-69 (2023)
The article aimed at determination of the marketing management place and role in the business activities of modern enterprise. Different approaches of Ukrainian and foreign scientists to the «marketing management» term definition have been analyzed
Externí odkaz:
https://doaj.org/article/04b590e40c2843e98a65a0998049f8e9