Zobrazeno 1 - 10
of 15
pro vyhledávání: '"Djonata Schiessl"'
Publikováno v:
Consumer Behavior Review, Vol 8, Iss 1 (2024)
This exploratory study employs a mixed-methods approach to investigate consumer decision-making when acquiring credit for significant purchases. We gathered data through preliminary interviews with four participants and online questionnaires administ
Externí odkaz:
https://doaj.org/article/fb45b2d019b8420aae16524a9dbff8d5
Autor:
Djonata Schiessl
Publikováno v:
Consumer Behavior Review, Vol 6, Iss 1 (2022)
People are social animals and need to interact in communities to feel included. However, sometimes they face exclusion situations in many interactions. Nevertheless, little is known about how this issue affects consumers' purchases after being exclud
Externí odkaz:
https://doaj.org/article/55ccaba008ed4389a97933fd2a2c9f8f
Autor:
Djonata Schiessl
Publikováno v:
Journal of International Food & Agribusiness Marketing. :1-22
Publikováno v:
Marketing Intelligence & Planning. 41:16-30
PurposeDue to increasing use of the Internet to purchase products, this article aimed to investigate how poor experiences during online purchases lead consumers to perform webrooming.Design/methodology/approachThe authors performed three laboratory e
Autor:
Rafael Stuepp Riegel, Marcos Guilherme Mantovani, Luiz Afonso Silva Costa, Marco Antônio dos Santos Souza, Regina Marin, Djonata Schiessl
Publikováno v:
Anais Estendidos do III Simpósio Brasileiro de Educação em Computação (EDUCOMP Estendido 2023).
Este artigo aborda a questão da programação de horários para analisar a progressão acadêmica do aluno, que envolve a alocação de disciplinas em uma grade curricular. A solução proposta é uma plataforma virtual que ajuda os alunos a escolhe
Publikováno v:
ReMark - Revista Brasileira de Marketing. 21:942-1004
Objetivo: Essa pesquisa investiga como o governo de um país em desenvolvimento pode usar a análise de sentimentos nas mídias sociais para melhorar a comunicação durante uma crise nacional.Método: Coletou-se comentários dos cidadãos nos posts
Publikováno v:
European Business Review. 34:396-410
Purpose Corporate social responsibility (CSR) is a common strategy implemented by companies due to social, ethical and policy pressures to reduce its impact on society, economy and environment. However, whether CSR adds or decreases firms’ value re
Publikováno v:
Journal of Marketing Analytics. 10:207-218
Recent research in the marketing literature has explored the use of artificial intelligence in harnessing consumer information, providing researchers and businesses with strategic insights. However, despite the efforts of individual researchers, this
Publikováno v:
Revista Admpg. 10:1-10
The entrepreneurship received substantial attention from researchers because of its importance as driver of economic development. The journals like, Entrepreneurship Theory and Practice, International Entrepreneurship and Management Journal, Strategi
Autor:
Djonata Schiessl, Victória Vilasanti da Luz, Flávio Luiz von der Osten, Helison Bertoli Alves Dias, Lucas Lira Finoti
Publikováno v:
Tópicos em Administração – Volume 37
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fbc7a975c0cb504e4dc50ca0a5928a17
https://doi.org/10.36229/978-65-5866-011-8.cap.05
https://doi.org/10.36229/978-65-5866-011-8.cap.05