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The main purpose of the thesis is to determine the degree of relationship between customer relationships and brand equity in the customer-based brand equity (CBBE) perspective. The lack of comprehensive and approved definition of brand equity (BE) ha
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::15d42762f26f16b4b0461babe44588c4
http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-57188
http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-57188
