Zobrazeno 1 - 10
of 16
pro vyhledávání: '"Dita Hommerová"'
Autor:
Eliška Kochová, Dita Hommerová
Publikováno v:
Trendy v podnikání, Vol 13, Iss 1, Pp 46-60 (2023)
The article draws attention to the importance of marketing communication of non-profit organizations and is an example from practice of the strategic concept of marketing mix tools. It deals with the creation of a strategic marketing plan for the non
Externí odkaz:
https://doaj.org/article/ca62e09db6cf45069cbbe7c4436e95f6
Autor:
Dita Hommerová, Michal Fiala
Publikováno v:
Trendy v podnikání, Vol 10, Iss 1, Pp 4-20 (2020)
This paper deals with the potential for use of mobile marketing and its instruments at tour operators in the Czech Republic. The aim of this work was to become familiar with the modern instruments of mobile marketing and analyze the current state of
Externí odkaz:
https://doaj.org/article/f895ddece39c473991fcecce4abce62d
Autor:
Lucie Severová, Karel Šrédl, Marie Prášilová, Michal Štěbeták, Roman Svoboda, Dita Hommerová, Lenka Kopecká
Publikováno v:
Land, Vol 10, Iss 8, p 784 (2021)
The purpose of this study is to express the perspective of development of the hop field area in connection with the growing number of microbreweries and the popularity of special beers in Czechia. Czech beer is a concept all over the world, it comes
Externí odkaz:
https://doaj.org/article/270949362ec845a3846055c84864b539
Publikováno v:
Information, Vol 11, Iss 8, p 373 (2020)
This article aims to show the significance of branding in achieving set marketing goals and ensuring the sustainable development of a selected education and research library as a non-profit organization. The research is based on available data from f
Externí odkaz:
https://doaj.org/article/edcd667d3d2043258032bf97ad2d5f65
Publikováno v:
World Sustainability Series ISBN: 9783031228551
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2e29d5b81d5c4f4c8c382ef044e43753
https://doi.org/10.1007/978-3-031-22856-8_33
https://doi.org/10.1007/978-3-031-22856-8_33
Autor:
Dita Hommerová, Michal Fiala
Publikováno v:
Trendy v podnikání, Vol 10, Iss 1, Pp 4-20 (2020)
Příspěvek pojednává o potenciálu využití mobilního marketingu a jeho nástrojů u touroperátorů v České republice. Cílem této práce bylo seznámit se s moderními nástroji mobilního marketingu a analyzovat současný stav využití
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::83ffbf9580c9b3e85649fcf9073d7e76
https://doi.org/10.24132/jbt.202.10.1.4_20
https://doi.org/10.24132/jbt.202.10.1.4_20
Autor:
Alexander Herzner, Dita Hommerová
Evaluating the effectiveness of sustainability implementation at Higher Education Institutions is still challenging, due to less multi-dimensional approaches. Purpose is to present a new assessment - Sustainable Maturity model (SuMa model) for evalua
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b0653af77e5464565d5544efc2965e95
http://hdl.handle.net/11025/49408
http://hdl.handle.net/11025/49408
Autor:
Dita Hommerová
Publikováno v:
Management-Reihe Corporate Social Responsibility ISBN: 9783662619582
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dda037ebe950998c86816839a30c2257
https://doi.org/10.1007/978-3-662-61959-9_19
https://doi.org/10.1007/978-3-662-61959-9_19
Publikováno v:
Sustainability
Volume 12
Issue 20
Sustainability, Vol 12, Iss 8627, p 8627 (2020)
Volume 12
Issue 20
Sustainability, Vol 12, Iss 8627, p 8627 (2020)
This case study presents the results of research which focused on the perception of corporate social responsibility (CSR) activities by customers in a target segment of a selected fast-food chain in Czechia and its impact on their purchasing behavior
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::bdb0758c08de1a826d4500f7dc804c2c
Autor:
Dita Hommerová
Publikováno v:
Financing Nonprofit Organizations
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a7f2344cbde53afb04672b338100242d
https://doi.org/10.4324/9780429265419-16
https://doi.org/10.4324/9780429265419-16