Výsledky vyhledávání

THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY(CSR) AND CUSTOMER-BASED BRAND PREFERENCE ON PERCEIVED BRAND QUALITY CASE STUDY ON CUSTOMERS CCTV

Autor: Disman Ms, Chairul Hakim

Publikováno v: Journal of International Conference Proceedings. 1

The purpose of this research is to design CSR and Custumer-Based brand preference on Perceived Brand Quality. The total sample is 54 respondents, which used to the test of hypothesiswas proposed using Structural Equation Model (SEM) analysis.The resu

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::c45b759fe06bc07bb241f5309b5bd7fa
https://doi.org/10.32535/jicp.v1i1.190

Zobrazit plný text záznamu

Vyhledávací nástroje:

Upřesnit hledání