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THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY(CSR) AND CUSTOMER-BASED BRAND PREFERENCE ON PERCEIVED BRAND QUALITY CASE STUDY ON CUSTOMERS CCTV

Autor: Disman Ms, Chairul Hakim

Publikováno v: Journal of International Conference Proceedings. 1

The purpose of this research is to design CSR and Custumer-Based brand preference on Perceived Brand Quality. The total sample is 54 respondents, which used to the test of hypothesiswas proposed using Structural Equation Model (SEM) analysis.The resu

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::c45b759fe06bc07bb241f5309b5bd7fa
https://doi.org/10.32535/jicp.v1i1.190

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Advances in Business, Management and Entrepreneurship : Proceedings of the 3rd Global Conference on Business Management & Entrepreneurship (GC-BME 3), 8 August 2018, Bandung, Indonesia

Autor: Ratih Hurriyati, Benny Tjahjono, Ikuro Yamamoto, Agus Rahayu, Ade Gafar Abdullah, Ari Arifin Danuwijaya

The GCBME Book Series aims to promote the quality and methodical reach of the Global Conference on Business Management & Entrepreneurship, which is intended as a high-quality scientific contribution to the science of business management and entrepren

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