Zobrazeno 1 - 10
of 22
pro vyhledávání: '"Dishman, Paul"'
Autor:
Dishman, Paul Lake, III
A discussion of offensiveness in advertising is the initial focus of this research. A review of the offensiveness, irritation, nudity, and sexual suggestiveness in advertising literature suggested that females report somewhat high arousal scores when
Externí odkaz:
https://digital.library.unt.edu/ark:/67531/metadc332655/
Autor:
Dishman, Paul1, Aytes, Kregg2
Publikováno v:
Journal of Personal Selling & Sales Management. Winter96, Vol. 16 Issue 1, p65-77. 13p. 1 Black and White Photograph, 1 Diagram, 2 Charts, 1 Graph.
Autor:
Dishman, Paul L., Calof, Jonathan L.
Publikováno v:
European Journal of Marketing, 2008, Vol. 42, Issue 7/8, pp. 766-785.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/03090560810877141
Publikováno v:
Marketing Intelligence & Planning, 2003, Vol. 21, Issue 5, pp. 263-271.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/02634500310490210
Publikováno v:
Marketing Intelligence & Planning, 2002, Vol. 20, Issue 1, pp. 28-34.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/02634500210414747
Autor:
Dishman, Paul *, Pearson, Tim
Publikováno v:
In Industrial Marketing Management 2003 32(7):615-620
Publikováno v:
RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
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[EN] This study discusses the contributions of advanced eye tracking research combined with electroencephalography (EEG) as a method of understanding the cognitive processing of digital vs. static outdoor advertisements. Subjects were exposed to a va
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::41ae79bf36eecbdba4c042017dc11361
http://hdl.handle.net/10251/95627
http://hdl.handle.net/10251/95627
Publikováno v:
Advances in International Marketing; 2015, Vol. 26, p135-156, 22p
Autor:
Dishman, Paul, Nitse, Philip
Publikováno v:
Competitive Intelligence Review. 1999 4th Quarter, Vol. 10 Issue 4, p20. 10p. 1 Diagram, 4 Charts.
Autor:
Dishman, Paul1, Nitse, Philip S.1
Publikováno v:
Industrial Marketing Management. Jan98, Vol. 27 Issue 1, p1-9. 9p.