Mobile apps in retail: Effect of push notification frequency on app user behavior

Autor: Atilla Wohllebe, Dirk-Siegfried Hübner, Uwe Radtke, Szilárd Podruzsik

Publikováno v: Innovative Marketing, Vol 17, Iss 2, Pp 102-111 (2021)

Push notifications are a core functionality of mobile apps and allow app publishers to interact with existing app users and send promotional content. Since every push notification can also interrupt or annoy app users, the frequency of push notificat

Externí odkaz: https://doaj.org/article/32f944560a3f4051b62e902b2300f23b

Smartphones and Mobile Apps: Case Study on Usage Behavior of Elementary School Students – Insights from a Rural Area in Northern Germany

Autor: Dirk-Siegfried Hübner, Arabel Wohllebe, Uwe Radtke, Atilla Wohllebe

Publikováno v: International Journal of Interactive Mobile Technologies, Vol 15, Iss 12, Pp 184-192 (2021)
International Journal of Interactive Mobile Technologies (iJIM); Vol. 15 No. 12 (2021); pp. 184-192

With digitization and the spread of smartphones in many areas of life, mobile devices have also become increasingly relevant in education. While comprehensive research exists especially for smartphone use among teenagers and students, the findings fo

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c321bc590b921b4a23e047201650d216
https://online-journals.org/index.php/i-jim/article/view/22565

Recommending a Retailer’s Mobile App – Influence of the Retailer and the Mediating Role of Push Notifications

Autor: Atilla Wohllebe, Dirk-Siegfried Hübner, Uwe Radtke, Szilárd Podruzsik

Publikováno v: New Realities, Mobile Systems and Applications ISBN: 9783030962951

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::031176de6d9f6549d298344611337f1b
https://doi.org/10.1007/978-3-030-96296-8_32