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This book presents different perspectives in finance and the adoption of digital tools in business in India.It discusses key issues in strategy, organisation, and management for businesses focussing on practical and actionable guidance and innovative
This book provides guidelines for the pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries. Practical and actionable guidance is key to ac
Autor:
Debasis Bhattacharya, Dipak Saha
Publikováno v:
African Journal of Marketing Management. 7:32-41
Creating and maintaining strong brand and a band wagon of loyal customers have become increasingly difficult in today's competitive environment due to proliferation of numerous brands in a generic product category. Brand loyalty has been shown to be
Publikováno v:
Asia-Pacific Journal of Management Research and Innovation. 9:283-289
There are numerous papers dwelling on the effects of locus of control on job performance but the process that explains the behaviour of sales personnel in the services sector has not received consi...
Publikováno v:
2016 2nd International Conference on Control, Instrumentation, Energy & Communication (CIEC).
Using the Internet Of Things Technology for supervising solar photovoltaic power generation can greatly enhance the performance, monitoring and maintenance of the plant. With advancement of technologies the cost of renewable energy equipments is goin