Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Dionysios Tzimas"'
Publikováno v:
EuroMed Journal of Business. 15:86-101
Purpose The purpose of this paper is to explore farmers’ intentions to engage in food brand development schemes and identify the factors that impact this. Design/methodology/approach By assuming the utility maximization behavior of farmers, based o