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pro vyhledávání: '"Dinner, Isaac M"'
Publikováno v:
Journal of International Business Studies, 2019 Apr 01. 50(3), 339-364.
Externí odkaz:
https://www.jstor.org/stable/48703508
Publikováno v:
In International Journal of Research in Marketing September 2019 36(3):420-438
Autor:
DINNER, ISAAC M.1 isaac_dinner@unc.edu, VAN HEERDE, HARALD J.2,3 heerde@massey.ac.nz, NESLIN, SCOTT A.4 scott.neslin@dartmouth.edu
Publikováno v:
Journal of Marketing Research (JMR). Oct2014, Vol. 51 Issue 5, p527-545. 19p. 1 Diagram, 8 Charts, 3 Graphs.
Autor:
Dinner, Isaac Max
Previous studies have shown that managers are overwhelmingly likely to sacrifice long-term firm value for immediate earnings and satisfaction from the financial markets (Graham, Harvey, and Rajgopal, 2005). Research in marketing has empirically confi
