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Publikováno v:
Journal of Destination Marketing & Management. 16:100331
Potential travelers need to anticipate their vacation experiences when making their travel destination choices. Advertisements are used as external stimuli to support the process of consumption vision elaboration by evoking emotions and communicating
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ed759c1dde62748c3da686c1bdd687a6
https://doi.org/10.1016/j.jdmm.2018.12.005
https://doi.org/10.1016/j.jdmm.2018.12.005
