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Akademický článek
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Publikováno v:
Journal of Business Research. 149:112-122
The Sustainable Development Goals (SDGs) are a call to action for governments, companies and communities to rebalance the relationship between the economy, the environment and society. Although companies represent a vital partner in achieving the SDG
Autor:
Giampaolo Viglia, Diletta Acuti
Publikováno v:
Tourism Review. 78:321-325
Purpose This study encourages a quantum leap knowledge encouraging tourism researchers to measure actual behavior. Design/methodology/approach This study enhances the contribution of scholars to the achievement of Sustainable Development Goals; it is
Publikováno v:
Psychology & Marketing. 39:1933-1945
Publikováno v:
Journal of Business Ethics.
The adoption and reporting of CSR policies have important ethical and managerial implications that need scrutiny. This study answers the call of CSR scholars for further studies in controversial sectors by focusing on the voluntary reporting practice
Publikováno v:
Psychology & Marketing. 39:974-989
Autor:
Raffaele Donvito, Virginia Vannucci, Valentina Mazzoli, Laura Grazzini, Gaetano Aiello, Giampaolo Viglia, Diletta Acuti
Publikováno v:
Journal of Retailing. 96:490-506
Consumers show increasing levels of concern regarding disclosing information to companies, as retailers’ access to their personal information heightens their feelings of vulnerability. Although customers’ personal information is crucial for targe
Publikováno v:
Business Strategy and the Environment.
Publikováno v:
Journal of Strategic Marketing. 30:510-532
QR code is an important pull technology tool that has increased exponentially worldwide. Although its usefulness for marketers has been widely recognised, little is known about the type of message ...
Publikováno v:
Razmus, W, Mazzoli, V, Acuti, D & Grabner-kräuter, S 2020, ' Brand engagement in self-concept: a comparative study in Austria, Italy and Poland ', Journal of Consumer Marketing . https://doi.org/10.1108/JCM-09-2019-3412
Purpose The study aims to shed light on cross-country comparisons of brand engagement in self-concept (BESC) among consumers from European countries and to link presumed differences with country-level economic growth and materialism. This study contr