Zobrazeno 1 - 10
of 1 198
pro vyhledávání: '"Digital Advertising"'
Publikováno v:
Innovative Marketing, Vol 20, Iss 3, Pp 209-223 (2024)
With the proliferation of digital platforms, businesses, including clothing brands, increasingly leverage digital advertising to reach and engage their target audiences. However, limited research explicitly explores its influence on purchasing decisi
Externí odkaz:
https://doaj.org/article/65f29507aa8b474eb5995b15b6d241e5
Publikováno v:
Maǧallaẗ Al-Turāṯ wa Al-Taṣmīm, Vol 4, Iss 22, Pp 424-444 (2024)
The widespread use of digital technology has created new and innovative advertising services that are increasingly customized to individual recipients. As social media has succeeded in creating more creative media. This new type of social media is al
Externí odkaz:
https://doaj.org/article/407520fdde42496b9979d9297da2ab2d
Publikováno v:
Cogent Business & Management, Vol 11, Iss 1 (2024)
This study provides a comprehensive bibliometric analysis of social media digital advertising, examining 474 journal articles published between 2000 and 2023. Utilizing R programming and VOSviewer software, it uncovers a rapidly expanding field cente
Externí odkaz:
https://doaj.org/article/069f6921d0c5409eaa6fb0d10e397934
Autor:
Prof. Dr./ Salwa Mahmoud, Prof. Dr./ Samar Hani Al-Saeed, Assist.Lect Menna Allah Yahya Muhammad Muhammad Ahmed
Publikováno v:
Maǧallaẗ Al-Turāṯ wa Al-Taṣmīm, Vol 4, Iss 21, Pp 327-346 (2024)
The emerging coronavirus crisis has caused widespread challenges around the world. A pandemic of this magnitude has not been witnessed since the Spanish Flu, which was nearly a century ago. This crisis represents a new challenge, especially in the cu
Externí odkaz:
https://doaj.org/article/d4a32785ac4c49f7bfedda93bd08e818
Publikováno v:
الاكاديمي, Iss 113 (2024)
The research deals with the topic of contrast between design thought and applied reality in advertising spaces. Coverage is one of the methods used by the designer for the purpose of showing the shape in an aesthetic way. With the intention of highli
Externí odkaz:
https://doaj.org/article/291f06416b354a06983486057066a6c8
Autor:
Silvia Branea, Diana Stoica
Publikováno v:
Проблеми на постмодерността, Vol 14, Iss 2 (2024)
This paper briefly presents the image of gender stereotypes in media and also in advertising and, respectively, digital advertising. The purpose is to observe if nowadays famous beauty brands (in this case - L'Oréal) still use gender stereotypes in
Externí odkaz:
https://doaj.org/article/3a3a8473320a4e7dae2cf520d4a6af4d
Publikováno v:
Studies in Business and Economics, Vol 18, Iss 3, Pp 306-321 (2023)
Programmatic advertising rose in the early 2000s, aiming at streamlining the online media buying process. It offered marketers the means to buy millions of advertising impressions instantly and helped publishers increase their revenues. The deploymen
Externí odkaz:
https://doaj.org/article/42d4f4d511914c8dbaf1fa2f6bc4bc01
Autor:
Isojärvi, Jyrki, Aspara, Jaakko
Publikováno v:
European Journal of Marketing, 2023, Vol. 57, Issue 7, pp. 1804-1825.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EJM-04-2022-0321
Autor:
Martin Echeverría
Publikováno v:
Media and Communication, Vol 11, Iss 2, Pp 127-136 (2023)
The allocation of political advertising in social media is rising in Western campaigns. Yet audiences, unlike those of television advertising, are no longer isolated and passive consumers of linear discourses from politicians; users can now interact,
Externí odkaz:
https://doaj.org/article/e1c1010a2fb446f3a380b1f31f33722a
Autor:
Nermeen Ali
Publikováno v:
Maǧallaẗ Al-Turāṯ wa Al-Taṣmīm, Vol 3, Iss 14, Pp 225-239 (2023)
The development in the advertising industry led designers to try to develop technical advertising systems compatible with digital progress and with the recipient. The aesthetic and economic aspect was achieved with the use of the Internet as a medium
Externí odkaz:
https://doaj.org/article/a4ad17d45f4a4781b19e0fed5ec772d3