Zobrazeno 1 - 10
of 10
pro vyhledávání: '"Diederich Bakker"'
Publikováno v:
Humanities & Social Sciences Communications, Vol 11, Iss 1, Pp 1-11 (2024)
Abstract Human capital and social capital are crucial in shaping entrepreneurial decisions, yet their combined effects on entrepreneurship entry remain insufficiently explored. This study uses data from the China Household Tracking Survey (2010–201
Externí odkaz:
https://doaj.org/article/394c935919ed4884a21c13b5b5551028
Publikováno v:
Journal of Management and Business Education, Vol 7, Iss 3 (2024)
Small and medium-sized enterprises (SMEs) often struggle with company innovation, compared to their larger counterparts. A university-business collaboration (UBC) programme in the north of the Netherlands attempts to increase the innovation capabilit
Externí odkaz:
https://doaj.org/article/b64050f5b780461ab32a9e4f2b37f241
Autor:
Diederich BAKKER
Publikováno v:
Journal of Emerging Trends in Marketing and Management, Vol I, Iss 1, Pp 79-87 (2018)
Social media has become a prolific tool for companies to build their brands. An effective way to interact with stakeholders on social media has been the relatively new discipline of ‘influencer marketing’. Here, companies engage social media star
Externí odkaz:
https://doaj.org/article/54fabedd6732426cb28a94ac5556deb3
Autor:
Diederich Bakker
Publikováno v:
Borderlands ISBN: 9783031053382
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d6d141351f5183bd8082a6f048368bc1
https://doi.org/10.1007/978-3-031-05339-9_14
https://doi.org/10.1007/978-3-031-05339-9_14
Publikováno v:
Journal of teaching in international business, 30(4), 373-396. International Business Press
A business student’s overseas internship is a unique place to investigate what knowledge/skills or personal traits that are important for their future career. This research consists of two stages: (1) First, we qualitatively analyzed students’ in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9d44e4b1c4fbeaacbc9e9beea9f97f9a
https://research.hanze.nl/en/publications/a02558b7-d6df-49db-b9fe-8849440b4cbf
https://research.hanze.nl/en/publications/a02558b7-d6df-49db-b9fe-8849440b4cbf
Autor:
Diederich Bakker
Diederich Bakker develops a comprehensive planning process that can guide brand manufacturers in assessing the internal and external environment. The step-by-step planning process includes strategies to thoroughly audit brand portfolios and to review
Autor:
Diederich Bakker
Publikováno v:
Vertical Brand Portfolio Management ISBN: 9783658082208
The strategy of Vertical Brand Portfolio Management (VBPM) prescribes the integration of retailer owned brands (private labels) into brand portfolios of national brand manufacturers. The following is a discussion on the motivations and implications o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::985831ea39aab6bd1a184be1046ba27b
https://doi.org/10.1007/978-3-658-08221-5_2
https://doi.org/10.1007/978-3-658-08221-5_2
Autor:
Diederich Bakker
Publikováno v:
Vertical Brand Portfolio Management ISBN: 9783658082208
The proliferation of private labels has been evident in grocery retailing worldwide (Kumar and Steenkamp, 2007, Olbrich et al., 2009). Sales of private labels (PLs) have grown globally over the past decades. In North America, for example, PL unit sal
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9516651f66e6721f1f4f9de194c325ba
https://doi.org/10.1007/978-3-658-08221-5_1
https://doi.org/10.1007/978-3-658-08221-5_1
Autor:
Diederich Bakker
Publikováno v:
Vertical Brand Portfolio Management ISBN: 9783658082208
The aim of the following is the formulation of a planning process that will guide brand manufacturers when engaging in Vertical Brand Portfolio Management (VBPM). The chapter will begin with the establishment of general goal criteria that should act
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f1915c13558d491ea3c28f84f788d322
https://doi.org/10.1007/978-3-658-08221-5_3
https://doi.org/10.1007/978-3-658-08221-5_3