Zobrazeno 1 - 10
of 94
pro vyhledávání: '"Dick R. Wittink"'
Publikováno v:
Managerial and Decision Economics. 30:27-41
Using store-level panel data for a major supermarket company, we investigate the linkages between employee attitudes, customer satisfaction, and sales performance, while controlling for observed and unobserved differences across stores. We find that
Publikováno v:
Patient Education and Counseling. 65:237-244
Objective Teriparatide [rhPTH (1-34)] is an effective treatment for osteoporosis administered by daily subcutaneous injection. The objective of this study was to determine how much benefit women expect teriparatide to confer before agreeing to perfor
Autor:
Marta Wosinska, Ying Xie, Paris Cleanthous, Jaap E. Wieringa, Andrew T. Ching, Sridhar Narayanan, Xiaojing Dong, Thomas J. Steenburgh, Sanjog Misra, Peter S.H. Leeflang, Dick R. Wittink, Natalie Mizik, Min Ding, Puneet Manchanda
Publikováno v:
Marketing Letters, 16(3-4), 293-308. SPRINGER
This paper argues that the pharmaceutical industry represents an exciting opportunity to carry out academic research. The nature of the industry allows researchers to answer new questions, develop new methodologies for answering these questions as we
Autor:
David J. Reibstein, Dick R. Wittink
Publikováno v:
Marketing Science. 24(1):8-11
No abstract available
Autor:
Terry Clark, Dick R. Wittink
Publikováno v:
Journal of Marketing. 68:124-130
In the summer of 2002, Terry Clark asked me to write an essay about the history and development of my professional activities. Although I was flattered, I also realized that this must be a sign that I had reached a mature, sometimes confused with wis
Publikováno v:
Arthritis Care & Research. 51:210-214
Objective To examine whether the current widespread use of antiinflammatory drugs may reflect a lack of informed choice (i.e., unawareness of adverse effects or potential treatment alternatives) among older patients with knee osteoarthritis (OA). Met
Publikováno v:
Journal of Retailing. 80:265-278
We measure the links between store attribute perceptions and customer satisfaction, and between customer satisfaction and sales performance. Our data set consists of six waves of customer satisfaction and sales data for about 250 retail outlets over
Publikováno v:
Marketing Letters. 13:41-52
We study how the range of variation and the number of attribute levels affect five measures of attribute importance: full profile conjoint estimates, ranges in attribute level attractiveness ratings, regression coefficients, graded paired comparisons
The impact of business objectives and the time horizon of performance evaluation on pricing behavior
Publikováno v:
International Journal of Research in Marketing. 18:67-81
There is an emerging literature that focuses on (excessive) patterns in competitive behavior based on the nature of company objectives, reward systems, organizational structures and information systems for managers. We consider questions related to t
Autor:
Dick R. Wittink, Peter S.H. Leeflang
Publikováno v:
International Journal of Research in Marketing. 18:119-137
Changes in promotional expenditure decisions for a brand, as in other marketing decisions, should be based on the expected impact on purchase and consumption behavior as well as on the likely reactions by competitors. Purchase behavior may be predict