Zobrazeno 1 - 10
of 22
pro vyhledávání: '"Dibley, Anne"'
Publikováno v:
Journal of Emerging Trends in Marketing and Management, Vol I, Iss 1, Pp 130-140 (2016)
The number of customer management related research publications has increased significantly over the last decade (a 70 per cent increase); where key areas or themes have mainly focused upon subjects such as customer satisfaction, customer service, cu
Externí odkaz:
https://doaj.org/article/32d4e78de75a4767985c1f30427fdad2
Publikováno v:
In Industrial Marketing Management February 2021 93:52-62
Autor:
Dibley, Anne
This PhD thesis presents an exploratory study examining how successfully the meansend chain model can be applied to 11-12 year old British and Spanish girls, and whether a clear association exists between their personal values and the snacks and clot
Externí odkaz:
http://hdl.handle.net/1826/4055
The theme of the research study was how the use of social media by B2B firms is enabling customer\ud relationship building. Whilst the adoption of social media in consumer markets is now strong, firms in\ud B2B markets have been slower to recognize h
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=core_ac_uk__::2db651ba3e67d1cb4b703e9553c4ee0f
https://centaur.reading.ac.uk/106534/1/R54._Sharing_is_the_Name_of_the_Game_-__B2B_social_media_customer_engagement_in_the_Life_Sciences_industry_(Nov21).pdf
https://centaur.reading.ac.uk/106534/1/R54._Sharing_is_the_Name_of_the_Game_-__B2B_social_media_customer_engagement_in_the_Life_Sciences_industry_(Nov21).pdf
Publikováno v:
In Industrial Marketing Management January 2023 108:276-276
Uncovering the links between brand choice and personal values among young British and Spanish girls.
Autor:
Dibley, Anne, Baker, Susan
Publikováno v:
Journal of Consumer Behaviour. Jun2001, Vol. 1 Issue 1, p77. 17p.
As part of the 2014 programme, our members asked us to extend the research done in 2013\ud (“Measuring Customer Satisfaction And Understanding Customer Effort In A B2B Context” - Tony\ud Harrington and Andrew Bryan) to incorporate the SME custome
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=core_ac_uk__::184b4b7704970a638a57dc30bc2a7058
Autor:
Dibley, Anne, Clark, Moira
This research study aims to provide insights into how suppliers can enable and support their\ud clients’ sustainability initiatives most effectively, in a business-to-business context. A\ud detailed review of recent articles on the subject of susta
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=core_ac_uk__::d8d398fc40d3afb5118c6fc58c6675db