Zobrazeno 1 - 6 of 6 pro vyhledávání: '"Dias, Helison Bertoli Alves"'
1
Akademický článek
How online shopping experiences shape consumer webrooming behavior
Autor: Schiessl, Djonata, Korelo, Jose, Dias, Helison Bertoli Alves
Publikováno v: Marketing Intelligence & Planning, 2022, Vol. 41, Issue 1, pp. 16-30.
Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/MIP-08-2021-0254
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2
Akademický článek
The Genuine Handmade: How the Production Method Influences Consumers' Behavioral Intentions through Naturalness and Authenticity.
Autor: Frizzo, Francielle1 (AUTHOR) francielle.frizzo@gmail.com, Dias, Helison Bertoli Alves1 (AUTHOR), Duarte, Nayara Pereira1 (AUTHOR), Rodrigues, Denise Gabriela2 (AUTHOR), Prado, Paulo Henrique Muller1 (AUTHOR)
Publikováno v: Journal of Food Products Marketing. May2020, Vol. 26 Issue 4, p279-296. 18p.
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3
The moderation of institutional mimicry on eco-innovation performance: evidence from Brazil
Autor: Silva, José Jaconias, Cirani, Claudia Brito Silva, Dias, Helison Bertoli Alves, Lima, Ana Maria de
Publikováno v: Revista Brasileira de Inovação, Volume: 21, Article number: e022004, Published: 03 JUN 2022
Revista Brasileira de Inovação; Vol. 21 (2022): Continuous Publication; e022004
Revista Brasileira de Inovação; Vol. 21 (2022): Publicación Continua; e022004
Revista Brasileira de Inovação; v. 21 (2022): Publicação Contínua; e022004
Revista Brasileira de Inovação
Universidade Estadual de Campinas (UNICAMP)
instacron:UNICAMP
The moderating force that institutional pressures can exert on the relationship between ecoinnovation and performance has received little attention. In In this context, the present study aims to investigate the relationship between eco innovation and
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::c0919bbbb3c82aa3ad9a1613fef9920b
http://www.scielo.br/scielo.php?script=sci_arttext&pid=S2178-28222022000100207&lng=en&tlng=en
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4
Value-conscious signaling : an adaptive consumption strategy of social signaling
Autor: Dias, Helison Bertoli Alves, 1991
Publikováno v: Repositório Institucional da UFPR
Universidade Federal do Paraná (UFPR)
instacron:UFPR
Orientador (a): Prof. Dr. José Carlos Korelo Tese (doutorado) - Universidade Federal do Paraná, Setor de Ciências Sociais Aplicadas, Programa de Pós-Graduação em Administração. Defesa : Curitiba, 23/02/2022 Inclui referências Área de concen
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______3056::c07807eb4dd2add64d5ab12e565f6b78
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5
Akademický článek
Artificial intelligence in marketing: a network analysis and future agenda.
Autor: Schiessl, Djonata1 (AUTHOR) djonataschiessl@yahoo.com.br, Dias, Helison Bertoli Alves1 (AUTHOR), Korelo, José Carlos1 (AUTHOR)
Publikováno v: Journal of Marketing Analytics. Sep2022, Vol. 10 Issue 3, p207-218. 12p.
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6
How online consumer reviews and the product positioning affect consumers attitudes
Autor: Dias, Helison Bertoli Alves
Publikováno v: Repositório Institucional da UFPR
Universidade Federal do Paraná (UFPR)
instacron:UFPR
Orientador : Prof. Dr. José Carlos Korelo Dissertação (mestrado) - Universidade Federal do Paraná, Setor de Ciências Sociais Aplicadas, Programa de Pós-Graduação em Administração. Defesa : Curitiba, 22/02/2018 Inclui referências : p. 51-55
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______3056::fcf2a656f8ebc7e6c444cf4153f6ddbb
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