Zobrazeno 1 - 10
of 31
pro vyhledávání: '"Dianne Dean"'
Publikováno v:
Journal of Service Research. 25:281-300
This study seeks to deconstruct the multidimensionality of the Interactive Value Formation (IVF) process within complex and prolonged Technology-Based Self-Services (TBSSs). Building on practice theory and Service Dominant logic, this framework sheds
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b16b788026d94511d34387d821424ef6
https://doi.org/10.1177/10946705211025606
https://doi.org/10.1177/10946705211025606
Publikováno v:
Journal of Political Marketing. 19:153-175
Communication in political marketing plays an important role in political mobilization, building trust both in political actors and the government. Politicians construct their messages through care...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6b42e0bb0c1bc4da02794720dddc56dc
https://doi.org/10.1080/15377857.2019.1652224
https://doi.org/10.1080/15377857.2019.1652224
Publikováno v:
Political Branding ISBN: 9781003045199
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7e32f5f3f50fa1357883e1f79cecad73
https://doi.org/10.4324/9781003045199-8
https://doi.org/10.4324/9781003045199-8
How do you create and build a personal political brand? Personal branding can enable individuals to self-commodify and formulate distinct identities created from both tangible and intangible characteristics. However, there is little insight into how
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ba0ea47e7c33e0eea1ad418101a136eb
https://shura.shu.ac.uk/27175/3/Dean_ExploringProcessCreating(AM).pdf
https://shura.shu.ac.uk/27175/3/Dean_ExploringProcessCreating(AM).pdf
This study examined the relationship between the informal carer and the cared for in the household. This was a phenomenological study, conducting in-depth interviews with a sample of informal carers in East Yorkshire. Findings indicated that some inf
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5bff59e704f4585b262efbf2487e0fe4
https://shura.shu.ac.uk/26124/8/Dean_ExploringFruitfulDarkness(AM).pdf
https://shura.shu.ac.uk/26124/8/Dean_ExploringFruitfulDarkness(AM).pdf
Autor:
Haseeb Shabbir, Dianne Dean
Publikováno v:
The SAGE Handbook of Propaganda
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ff56a74105ed34b8661a6e63fe4d8c9a
https://doi.org/10.4135/9781526477170.n23
https://doi.org/10.4135/9781526477170.n23
Publikováno v:
Journal of Marketing Management. 34:1441-1444
It was a pleasure and an honour to be asked to host the Academy of Marketing conference at Hull, particularly as 2017 was the 50th anniversary of the first conference. It was also the year the city...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::42339a14dab1dfe9aeb0af030806c239
https://doi.org/10.1080/0267257x.2018.1554884
https://doi.org/10.1080/0267257x.2018.1554884
Autor:
Rachel Trees, Dianne Dean
Publikováno v:
European Journal of Marketing. 52:2405-2422
PurposeThis purpose of this study is to examine the fluidity of family life which continues to attract attention. This is increasingly significant for the intergenerational relationship between adult children and their elderly parents. Using practice
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::cba6e71f1bf94a36bb19a84c773bc9ed
https://doi.org/10.1108/ejm-11-2017-0840
https://doi.org/10.1108/ejm-11-2017-0840
Purpose There are explicit calls for research devoted to how political actors present their brand to the electorate and how this is interpreted. Responding to this, the purpose of this paper is to build an understanding of how political brand message
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::eb714e05642fbe8b9b5ab167182cf2fb
Publikováno v:
International Journal of Market Research. 57:357-394
There is a paucity of research that outlines how to understand the image of political brands. Responding to this identified gap in the literature, this research seeks to demonstrate the elicitation capabilities of qualitative projective techniques to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f346474a0bdd8d8d183309698a5ee786
https://doi.org/10.2501/ijmr-2015-033
https://doi.org/10.2501/ijmr-2015-033