Zobrazeno 1 - 10
of 26
pro vyhledávání: '"Diane Halstead"'
Publikováno v:
New England Journal of Entrepreneurship, Vol 6, Iss 1, Pp 15-24 (2003)
Marketing orientation refers to a culture in which organizations strive to create superior value for their customers (and superior performance for the business) by focusing on customer needs and long-term profitability. Some studies have found that f
Externí odkaz:
https://doaj.org/article/6bf6f45e24a04ba7a3bfd2a11a0c4509
Autor:
Diane Halstead, Keith A. Richards
Publikováno v:
Innovative Marketing, Vol 10, Iss 4 (2014)
Externí odkaz:
https://doaj.org/article/d4f50233bb39468ca116321172a7d07f
Publikováno v:
Services Marketing Quarterly. 41:68-87
Christian religious language in marketing communications is becoming more common, and many Christian-based service firms communicate religiosity via company websites. The impact of religiou...
Autor:
Diane Halstead, Philip T. Roundy
Publikováno v:
The Journal of Applied Management and Entrepreneurship. 21:87-116
IntroductionA growing number of traditional nonprofit organizations are embracing free enterprise by founding for-profit business ventures (e.g., Kerlin, 2006; Khieng and Dahles, 2015; Park and Kim, in press). As an example, the Young Women's Christi
Autor:
Diane Halstead, Pamela J. Okada, Stanley Mirrett, L. Barth Reller, Christopher D. Doern, Joan Abid
Publikováno v:
Journal of Clinical Microbiology. 52:1898-1900
We conducted a controlled clinical comparison of PF Plus, the new pediatric medium with adsorbent polymeric beads, versus the charcoal-containing PF medium in the BacT/Alert blood culture system. A total of 2,381 pediatric cultures were enrolled, and
Publikováno v:
Journal of Advertising. 39:79-92
This research explores consumer reactions to the use of a Christian religious symbol in advertising. Findings from a preliminary study suggested that consumers have varied reactions to Christian messages in the secular marketplace and that responses
Publikováno v:
Journal of Product Innovation Management. 27:201-219
There has been a heavy emphasis in new product development (NPD) research on intrateam issues such as communication, trust, and conflict management. Interpersonal cohesiveness, however, has received scant attention. In addition, there are conflicting
Publikováno v:
Journal of Strategic Marketing. 17:221-235
Strategic management of key accounts has become an important component of many companies' sales efforts. This research introduces a strategic framework of key account performance that integrates theory from relationship marketing, key account managem
Publikováno v:
Journal of Financial Services Marketing. 13:183-192
Customer orientation, the disposition to meet customers' needs, is central to creating satisfactory relationships with clients. Yet to date, no research has examined the customer orientation of financial planners despite a number of recent scandals i
Publikováno v:
Journal of Internet Commerce. 7:403-424
Internet auctions have become a major aspect of e-Commerce, and one of them, eBay, has become the world's largest person-to-person auction site. This research examines several aspects of eBay auction offerings as they relate to two auction outcomes,