Zobrazeno 1 - 10
of 36
pro vyhledávání: '"Diana Fayvishenko"'
Autor:
Diana Fayvishenko, Liudmyla Cherniavska, Iryna Bondarenko, Tetiana Sashchuk, Inna Sypchenko, Nataliia Lebid
Publikováno v:
Business: Theory and Practice, Vol 24, Iss 1 (2023)
The aim of the study was to determine the impact of brand social media marketing on the dynamics of the company’s share value. Methods of analysis and synthesis were used to determine the features of the implementation of the brand advertising camp
Externí odkaz:
https://doaj.org/article/e75bcb1a2a074c4eba718af6d55462bb
Publikováno v:
Journal of Information Technology Management, Vol 13, Iss Special Issue: Role of ICT in Advancing Business and Management, Pp 128-142 (2021)
The article is devoted to a comprehensive analysis of peculiarities of the content types, which can be placed in social media and Ukrainian Internet media, its differences, types of manipulation, and methods of prevention, perception, and distributio
Externí odkaz:
https://doaj.org/article/86de4cd3f67d40f08e6ba271b7431cbc
Autor:
Mykola Ziniuk, Nataliya Dyeyeva, Kateryna Bogatyrova, Svitlana Melnychenko, Diana Fayvishenko, Maryna Shevchun
Publikováno v:
Фінансово-кредитна діяльність: проблеми теорії та практики, Vol 5, Iss 46 (2022)
Modern trends in the economy's development are characterized by a significant influence of digital information technologies. Research of the digital economy as a separate industry, the determination of mutual influence with corporations, which are ac
Externí odkaz:
https://doaj.org/article/13d31012713e4014b1401db9091cf6ec
Autor:
Nataliya Dyeyeva, Kateryna Bogatyrova, Svitlana Melnychenko, Diana Fayvishenko, Maryna Shevchun
Publikováno v:
Financial and credit activity problems of theory and practice. 5:300-310
Modern trends in the economy's development are characterized by a significant influence of digital information technologies. Research of the digital economy as a separate industry, the determination of mutual influence with corporations, which are ac
Autor:
Diana Fayvishenko
Publikováno v:
Baltic Journal of Economic Studies, Vol 4, Iss 2, Pp 245-248 (2018)
The purpose of this article is defining the term of positioning, as well as creation and implementation of the success principles of the brand positioning strategies, discussed the process of creating a positional scheme. Methodology. Applied the pri
Externí odkaz:
https://doaj.org/article/d02707ff4aa4497cbf42e0c688236c37
Autor:
Diana Fayvishenko
Publikováno v:
Herald of Kyiv National University of Trade and Economics. 143:59-67
Introduction. Today, in the context of the global crisis situation and the martial law of our country, the issue of considering the functioning of any field, especially the network of cinemas, is becoming quite relevant. Problem. The pandemic has h
Autor:
Diana , Fayvishenko
Publikováno v:
Economic Affairs. 68
Publikováno v:
2022 IEEE 10th International Conference on Information, Communication and Networks (ICICN).
Autor:
Oleksii Sytnyk, Diana Fayvishenko, Oksana Prosianyk, Olena Afanasieva, Ihor Taranskiy, Oksana Garachkovska
Publikováno v:
Advances in Science, Technology and Engineering Systems Journal. 6:947-953
Autor:
Diana Fayvishenko
Publikováno v:
"EСONOMY. FINANСES. MANAGEMENT: Topical issues of science and practical activity". :93-104
In a highly competitive business environment, research into the determinants of consumer choice is a key challenge in formulating a brand development and management strategy. It is the formation of the concept of strategic management that emphasizes