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Autor:
Dezwaef, Jasper
Measuring Consumers’ Willingness-to-Pay with Reaction Times
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bd2bce520f9ff11c0715bccb96d82f92
Autor:
Dezwaef, Jasper
Data presented in the paper "Beyond asking: exploring the use of automatic price evaluations to implicitly estimate consumers’ willingness-to-pay."
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::968435d2a7d50ca4c10b3c4c6bcc46ef
Autor:
Dezwaef, Jasper1,2 jasper.dezwaef@ugent.be, Cracco, Emiel1, Demanet, Jelle1,2, Desmet, Timothy2,3,4,5, Brass, Marcel1
Publikováno v:
PLoS ONE. 7/3/2019, Vol. 14 Issue 7, p1-16. 16p.
Autor:
Cracco , Emiel, Dossche, Wouter, Desmet, Timothy, Brass , Marcel, Demanet, Jelle, Dezwaef , Jasper
The present study employed an explicit reaction time task but measured several underlying cognitive processes in an attempt to provide implicit estimates of consumers’ willingness-to-pay (WTP). Participants were asked to evaluate product-price comb
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::56e0708b3e9a4cd843c799e364ef41ad
https://doi.org/10.31234/osf.io/vkt2z
https://doi.org/10.31234/osf.io/vkt2z