Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Detra Y. Montoya"'
Publikováno v:
Services Marketing Quarterly. 43:277-293
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::eed33ee7b1237a79505dc3630a5e259e
https://doi.org/10.1080/15332969.2021.1992559
https://doi.org/10.1080/15332969.2021.1992559
Autor:
Elten Briggs, Detra Y. Montoya
Publikováno v:
The Routledge Handbook of Service Research Insights and Ideas ISBN: 9781351245234
The Routledge Handbook of Service Research Insights and Ideas
The Routledge Handbook of Service Research Insights and Ideas
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6a8ea6dbc9aa17a21b891d07f19b963c
https://doi.org/10.4324/9781351245234-24
https://doi.org/10.4324/9781351245234-24
Publikováno v:
Journal of Business Research. 67:457-463
This research uses a social identity theory approach to investigate the impact of cultural identity on ethnic consumer response to ethnic crossover brand extensions —brands associated with one ethnic group that crossover into a product category ass
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8dd5400db5a919932893a07bd96c3d06
https://doi.org/10.1016/j.jbusres.2013.03.032
https://doi.org/10.1016/j.jbusres.2013.03.032
Autor:
Detra Y. Montoya, Maura L. Scott
Publikováno v:
Journal of Public Policy & Marketing. 32:82-96
Consumer overspending and lack of adequate savings have a significant economic impact and thus are high-profile issues for policy makers. The authors examine the overspending phenomenon from the perspective of resource depletion and role stress theor
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d3ac016d0c0c38602eccf44136ea24fc
https://doi.org/10.1509/jppm.10.086
https://doi.org/10.1509/jppm.10.086
Autor:
Elten Briggs, Detra Y. Montoya
Publikováno v:
Journal of Business Research. 66:314-320
This research investigates how contact employee–customer shared ethnicity affects face-to-face service encounters. Drawing on insights from cultural orientation literature, social identity theory, and resource exchange theory, the authors propose t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5101047e72e3a2625aa3c7e2cbb59f3d
https://doi.org/10.1016/j.jbusres.2011.08.011
https://doi.org/10.1016/j.jbusres.2011.08.011
Autor:
Mark S. Rosenbaum, Detra Y. Montoya
Publikováno v:
Journal of Business Research. 60:206-214
Bitner's [Bitner, M.J. Servicescapes: the impact of physical surroundings on customers and employees, J Mark 1992;56(April):57–72.] and Tombs and McColl-Kennedy's [Tombs A, McColl-Kennedy JR. Social-servicecape conceptual model. Mark Theory 2003; 3
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ae71689bac8bf578cd3845d99a7df93b
https://doi.org/10.1016/j.jbusres.2006.09.026
https://doi.org/10.1016/j.jbusres.2006.09.026
Publikováno v:
Retailing in the 21st Century ISBN: 9783540720010
Retailing in the 21st Century ISBN: 9783540283997
Retailing in the 21st Century ISBN: 9783540283997
Profitability in retailer pricing has become a paramount concern. Retailers, especially, grocery retailers, are operating on razor-thin margins. On average, a supermarket’s margin is about one percent of net sales. A typical supermarket today is bi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::22b3569607b8ec56638bea0026087611
https://doi.org/10.1007/978-3-540-72003-4_19
https://doi.org/10.1007/978-3-540-72003-4_19