Zobrazeno 1 - 10
of 13
pro vyhledávání: '"Derrick S. Boone"'
Publikováno v:
Journal of Business-to-Business Marketing. 27:97-109
Purpose: This research identifies a customer perspective that is often ignored, neglected, or undervalued in B-to-B sales – the nature of the product itself. The pivot point is whether the product/...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::92e92b9bd181a3c465cb78b9b93cd652
https://doi.org/10.1080/1051712x.2020.1748319
https://doi.org/10.1080/1051712x.2020.1748319
Autor:
Edward H. Ip, Ryan T. Barnard, Raul J. Guzman, Derrick S. Boone, Matthew A. Corriere, Santiago Saldana, Gregory L. Burke, Douglas Easterling
Publikováno v:
Journal of Vascular Surgery. 72:e77
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::23133d69f219ec6732fc71d10360d24f
https://doi.org/10.1016/j.jvs.2020.04.144
https://doi.org/10.1016/j.jvs.2020.04.144
Autor:
Derrick S. Boone
Publikováno v:
International Journal of Strategic Decision Sciences. 3:20-30
Prior research has shown that when making high tech purchase decisions, consumers consider not only the relative advantage afforded by currently available products, but also the relative advantage expected from future generation products. Additionall
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::186b6795a85ff7b6e8e2ab88e3a4973f
https://doi.org/10.4018/jsds.2012040102
https://doi.org/10.4018/jsds.2012040102
Autor:
Douglas Easterling, Edward H. Ip, Gregory L. Burke, Matthew A. Corriere, Derrick S. Boone, Donna Keith
Publikováno v:
Journal of Vascular Surgery. 65:116S-117S
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6bc8328afc0c168a7bfca974228e6470
https://doi.org/10.1016/j.jvs.2017.03.218
https://doi.org/10.1016/j.jvs.2017.03.218
Autor:
Derrick S. Boone
Publikováno v:
International Journal of Strategic Decision Sciences. 2:1-13
The accuracy of “stopping rules” for determining the number of clusters in a data set is examined as a function of the underlying clustering algorithm being used. Using a Monte Carlo study, various stopping rules, used in conjunction with six clu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::475690cca51a5fa5e209d49c3e425294
https://doi.org/10.4018/jsds.2011100101
https://doi.org/10.4018/jsds.2011100101
Publikováno v:
Psychology and Marketing. 21:17-28
A study is presented that compares two forms of within-program brand appearances: product placements and celebrity plugs. Evidence suggests that plugs may often have a retention advantage over placements. This advantage is hypothesized to arise from
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::751236fbfffa9fd658a36eedb0bede89
https://doi.org/10.1002/mar.10113
https://doi.org/10.1002/mar.10113
Autor:
Michelle L. Roehm, Derrick S. Boone
Publikováno v:
International Journal of Research in Marketing. 19:287-301
Advances in information technology (e.g., scanner data, cookies, and other electronically based data collection methodologies) have enabled researchers to collect unprecedented amounts of individual-level customer data. As a result, customer database
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e572eafeb1397fd4e14af7e742875f0e
https://doi.org/10.1016/s0167-8116(02)00080-0
https://doi.org/10.1016/s0167-8116(02)00080-0
Autor:
Michelle L. Roehm, Derrick S. Boone
Publikováno v:
Marketing Letters. 13:317-333
The “appropriateness” of a given segmentation solution is a key consideration in all marketing segmentation studies. By appropriate, it is meant that not only has the optimal segmentation solution been identified, but also that the proper number
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e0ff0057ea018a5764db55cda7cf6cf4
https://doi.org/10.1023/a:1020321132568
https://doi.org/10.1023/a:1020321132568
Autor:
Derrick S. Boone
Prior research has shown that when making high tech purchase decisions, consumers consider not only the relative advantage afforded by currently available products, but also the relative advantage expected from future generation products. Additionall
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0ac3e73f47e797631c0656409a27b341
https://doi.org/10.4018/978-1-4666-5958-2.ch006
https://doi.org/10.4018/978-1-4666-5958-2.ch006
Autor:
Gregory L. Burke, Adam S. Hyde, Matthew A. Corriere, Douglas Easterling, Laura A. Peterson, Derrick S. Boone, Raul J. Guzman, Jeanette M. Stafford, Jennifer Avise, Edward H. Ip
Publikováno v:
Journal of the American College of Surgeons. 221:S179-S180
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::80e140a61bf5c30a0082fd925492c227
https://doi.org/10.1016/j.jamcollsurg.2015.07.428
https://doi.org/10.1016/j.jamcollsurg.2015.07.428