Zobrazeno 1 - 10
of 89
pro vyhledávání: '"Derek N. Hassay"'
Autor:
Tamara L. McCarron, Tom Noseworthy, Sandra Zelinsky, Diane L. Lorenzetti, Derek N. Hassay, Nancy Marlett, Deborah E. White, Karen Moffat, Gloria Wilkinson
Publikováno v:
Health Expectations, Vol 23, Iss 4, Pp 825-836 (2020)
Health Expectations : An International Journal of Public Participation in Health Care and Health Policy
Health Expectations : An International Journal of Public Participation in Health Care and Health Policy
Background Patient and family engagement in health care has emerged as a critical priority. Understanding engagement, from the perspective of the patient and family member, coupled with an awareness of how patient and family members are motivated to
Autor:
Diane L. Lorenzetti, Nancy Marlett, Deborah E. White, Gloria Wilkinson, Sandra Zelinsky, Tamara L. McCarron, Derek N. Hassay, Karen Moffat, Tom Noseworthy
Publikováno v:
Health Expectations, Vol 22, Iss 4, Pp 709-720 (2019)
Health Expectations : An International Journal of Public Participation in Health Care and Health Policy
Health Expectations : An International Journal of Public Participation in Health Care and Health Policy
Background Large‐scale transformation depends on effective engagement of diverse stakeholders. With the evolution of the role of the ‘patient partner’ in health‐care decision making, understanding the motivations of these individuals is essen
Publikováno v:
International Journal of Research in Marketing. 35:81-99
This paper examines the influence of social power on consumers' propensity to defer choice. Based on the notion that elevated power reduces regret anticipation—the fear of making a wrong choice—it is proposed that power influences the extent of c
Autor:
Deborah E. White, Sandra Zelinsky, Jamie M. Boyd, Karen Moffat, Gloria Wilkinson, Tamara L. McCarron, Tom Noseworthy, Derek N. Hassay, Diane L. Lorenzetti, Nancy Marlett
Publikováno v:
Systematic Reviews
Systematic Reviews, Vol 8, Iss 1, Pp 1-10 (2019)
Systematic Reviews, Vol 8, Iss 1, Pp 1-10 (2019)
Background With healthcare striving to shift to a more person-centered delivery model, patient and family involvement must have a bigger role in shaping this. While many initiatives involving patients and family members focus on self-care, a broader
Autor:
Derek N. Hassay, John Peloza
Publikováno v:
Journal of Nonprofit & Public Sector Marketing. 21:24-55
The current article extends the concept of brand community to the charity sector. While the charity sector has begun to embrace the relationship marketing paradigm, brand communities represent a unique form of relationship marketing that can have a s
Publikováno v:
Journal of Business Ethics. 85:371-386
Employee volunteerism can be an effective strategy for increasing the effectiveness of corporate philanthropy. However, in order to be effective, volunteer initiatives should be directed by the firm to ensure a strategic fit and focus on the core com
Autor:
Derek N. Hassay, John Peloza
Publikováno v:
Journal of Nonprofit & Public Sector Marketing. 19:69-90
This article uses transaction cost analysis (TCA) to explore different approaches to corporate philanthropic governance, and the firm and market factors that favor one form of governance over another. Specifically, it examines the conditions under wh
Autor:
Derek N. Hassay, John Peloza
Publikováno v:
Journal of Nonprofit & Public Sector Marketing. 18:57-80
Globally, charities are under increasing pressure to find alternative sources of funding. Although charitable gaming has long been considered a viable source of revenue for charities, opponents of gaming have raised concerns about the potential negat
Autor:
John Peloza, Derek N. Hassay
Publikováno v:
Journal of Nonprofit & Public Sector Marketing. 17:135-151
SUMMARY Charities and researchers have begun to adopt a much broader view of support; one that transcends traditional forms of consumer charitable support behavior (CSB) such as donations and volunteerism to include cause-related marketing (CRM), cha
Autor:
Walter S. Good, Derek N. Hassay
Publikováno v:
Proceedings of the 1995 World Marketing Congress ISBN: 9783319173108
Multilevel marketing (MLM) plans provide a quick and inexpensive route to business ownership for would-be entrepreneurs. This paper presents an overview of MLM with an emphasis on the environmental factors which affect the manufacturers, distributors
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::05c6ec045aa4a5acaa5ca8b5e97898b3
https://doi.org/10.1007/978-3-319-17311-5_44
https://doi.org/10.1007/978-3-319-17311-5_44