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pro vyhledávání: '"Derek Bromfield"'
Autor:
Michael H. Morris, Derek Bromfield
Publikováno v:
Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319131610
A number of criticisms have been directed at companies for relying on relatively static approaches to pricing, and for a preoccupation with cost-based methodologies (Kijewski and Yoon, 1990; Nagle, 1983). And yet there may be some evidence, mostly an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::44bd8f1056de0c7700a4ebf4907083b9
https://doi.org/10.1007/978-3-319-13162-7_82
https://doi.org/10.1007/978-3-319-13162-7_82
Publikováno v:
The International Journal of Human Resource Management. 6:369-389
In this paper the links between organizational commitment and the delivery of service quality are explored. Using data from a survey of contact-level employees within an industrial service organization, the hypotheses that the antecedents to service
Publikováno v:
Futures. 26:391-402
Astute observers of both the marketing and strategy literature, and indeed the organizational practice of strategy and marketing, would have noticed considerable overlap in these constructs. In this article these questions are investigated. The role