Zobrazeno 1 - 10
of 297
pro vyhledávání: '"Derbaix, Christian"'
Autor:
Derbaix, Christian1 (AUTHOR), Derbaix, Maud2 (AUTHOR) maud.derbaix@kedgebs.com
Publikováno v:
Journal of Marketing Management. Dec2019, Vol. 35 Issue 17/18, p1600-1623. 24p. 1 Diagram, 1 Chart.
Autor:
Poncin, Ingrid1, Derbaix, Christian2
Publikováno v:
Journal of Advertising. Fall2009, Vol. 38 Issue 3, p33-49. 17p. 7 Charts, 2 Graphs.
Publikováno v:
In Journal of Business Research February 2016 69(2):604-612
Publikováno v:
Recherche et Applications en Marketing, 2016 Oct 01. 31(4), 50-69.
Externí odkaz:
https://www.jstor.org/stable/26375559
Publikováno v:
European Journal of Marketing, 2014, Vol. 48, Issue 3/4, pp. 785-804.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EJM-11-2011-0624
Publikováno v:
Recherche et Applications en Marketing, 2014 Apr 01. 29(2), 60-78.
Externí odkaz:
https://www.jstor.org/stable/26375465
Autor:
Derbaix, Christian1,2,3 derbaix@fucam.ac.be, Pecheux, Claude4 pecheux@fucam.ac.be
Publikováno v:
Journal of Advertising Research. Dec2003, Vol. 43 Issue 4, p390-399. 10p. 1 Black and White Photograph, 1 Diagram, 6 Charts.
Autor:
Pecheux, Claude1, Derbaix, Christian1 derbaix@message.fucam.ac.be
Publikováno v:
Journal of Advertising Research. Jul/Aug99, Vol. 39 Issue 4, p19-27. 9p. 2 Black and White Photographs, 4 Diagrams, 3 Charts.
Autor:
Derbaix, Christian M.1
Publikováno v:
Journal of Marketing Research (JMR). Nov95, Vol. 32 Issue 4, p470-479. 10p. 4 Charts.
Publikováno v:
Recherche et Applications en Marketing, 2012 Jun 01. 27(2), 71-90.
Externí odkaz:
https://www.jstor.org/stable/43608477