Zobrazeno 1 - 10
of 30
pro vyhledávání: '"Deparis, Martine"'
Publikováno v:
International Journal of Retail & Distribution Management, 2023, Vol. 51, Issue 9/10, pp. 1352-1370.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJRDM-10-2022-0403
Publikováno v:
International Journal of Retail & Distribution Management, 2021, Vol. 49, Issue 7, pp. 977-998.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJRDM-10-2020-0411
Autor:
Colla, Enrico, Ruiz-Molina, Maria Eugenia, Chastenet De Gery, Catherine, Schultz, Maryline, Deparis, Martine, Lemmet, Laurence
Publikováno v:
International Journal of Retail & Distribution Management, 2018, Vol. 47, Issue 7, pp. 733-751.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJRDM-10-2017-0232
Autor:
Deparis, Martine1 mdeparis@ebs-paris.com, Gahinet, Marie-Christine2 gahinet.marie-christine@9business.fr
Publikováno v:
Décisions Marketing. Jul-Sep2022, Issue 107, p11-187. 36p.
Autor:
Baray, Jérôme, Basset, Guy, Bobrie, François, Cassou, Fabrice, Chaudey, Magali, Deparis, Martine, Des Garets, Véronique, De La Robertie, Catherine, Droulers, Olivier, Fadairo, Muriel, Fattam, Nejib, Ferrandi, Jean-Marc, Filser, Marc, Gahinet, Marie-Christine, Huré, Elodie, Jara, Magali, Lagrange, Samuel, Lebrument, Norbert, Michaud-Trévinal, Aurélia, Minvielle, Morgane, Paché, Gilles, Perrigot, Rozenn, Picot-Coupey, Karine, Richard, Hubert, Robert-Demontrond, Philippe, Thiel, Daniel, Troiville, Julien, Voropanova, Ekaterina, Vyt, Dany
Le retailing – ou commerce de détail – est un secteur d’activité en développement constant depuis des années sur les marchés français, européen et mondial créant ainsi de la valeur, des opportunités entrepreneuriales et des emplois. Ce
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=openedition_::1791558f25c869cc72b100d1e5c51271
http://books.openedition.org/pup/31413
http://books.openedition.org/pup/31413
Publikováno v:
23ème Colloque Etienne Thil
23ème Colloque Etienne Thil, Association Etienne Thil, Oct 2020, Paris, France
23ème Colloque Etienne Thil, Association Etienne Thil, Oct 2020, Paris, France
Ce colloque a eu lieu en ligne.; National audience
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::dc6638569c46864347098c8928506bc2
https://hal-univ-bourgogne.archives-ouvertes.fr/hal-02973653
https://hal-univ-bourgogne.archives-ouvertes.fr/hal-02973653
Publikováno v:
36ème congrès international de l’Association Française du Marketing
36ème congrès international de l’Association Française du Marketing, Association française du marketing, May 2020, Biarritz, France
36ème congrès international de l’Association Française du Marketing, Association française du marketing, May 2020, Biarritz, France
The purpose of our research is to improve the understanding of the factors that explain the development of exchange relationships and facilitate the customer data management in franchise Systems. To this end, a literature review was conducted in the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::fdfb743d6a1e8bce306a9d1ae0da4c31
https://hal-univ-bourgogne.archives-ouvertes.fr/hal-03033079
https://hal-univ-bourgogne.archives-ouvertes.fr/hal-03033079
Tokyo, Saint Pancras, Atocha, Gare Montparnasse... Railway stations are being transformed into commercial spaces, which are contributing to the strong growth of the Travel Retail sector (Xerfi, 2018). Representing one third of sales in transit areas,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______166::b7686e2051bcab00984570178954c213
https://hal.archives-ouvertes.fr/hal-03694402
https://hal.archives-ouvertes.fr/hal-03694402
Publikováno v:
5th Colloquium on European Research in Retailing (CERR 2020)
5th Colloquium on European Research in Retailing (CERR 2020), SKEMA Business School (France), University of Bremen (Germany), Johannes Kepler University (Austria), Sep 2020, Valence, Spain
5th Colloquium on European Research in Retailing (CERR 2020), SKEMA Business School (France), University of Bremen (Germany), Johannes Kepler University (Austria), Sep 2020, Valence, Spain
International audience; Managing customer data in franchise networks is a delicate, complicated and little studied issue. In order to better understand its challenges and the keys to success, this research work offers a study in three stages followin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::60e8215fafbca05e1763946551b1396b
https://u-bourgogne.hal.science/hal-03030760
https://u-bourgogne.hal.science/hal-03030760