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Publikováno v:
Journal of Telecommunications and the Digital Economy. 10:126-146
Measuring and managing customer experience is increasingly becoming a priority in the experience-laden hospitality context. With the growing desire of consumers for living more authentic experiences, the collaborative consumption (CC) model has gaine
Autor:
Soumaya Cheikhrouhou, Deny Bélisle
Publikováno v:
Proceedings of the 52nd International Academic Conference, Barcelona.
Package often represents the consumers? first contact with the product on the point of purchase (Underwood & Klein, 2002). Besides, consumers exposure to package often continues until its full consumption (Chandon, 2013). Package design elements have
Autor:
Rim Jallouli, Mohamed Anis Bach Tobji, Deny Bélisle, Sehl Mellouli, Farid Abdallah, Ibrahim Osman
This book constitutes the refereed proceedings of the 4th International Conference on Digital Economy, ICDEc 2019, held in Beirut, Lebanon, in April 2019. The conference was founded in 2016 to discuss innovative research and projects related to the s
Publikováno v:
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration. 22:143-167
Rather than assimilate, members of ethnic groups in multicultural environments have reportedly experienced a more complex and multifaceted form of adaptation (Lambert and Taylor, 1988,1990). Some have thus not only (a) acquired the skills and/or trai