Understanding consumer's responses to negative emotions related to crowding on satisfaction and impulse purchase in retail: the mediating role of coping

Autor: Flávio Santino Bizarrias, Marlette Cassia Oliveira Ferreira, Marcelo Moll Brandão

Publikováno v: RAUSP: Revista de Administração da Universidade de São Paulo, Vol 52, Iss 4, Pp 431-442
Revista de Administração (São Paulo) v.52 n.4 2017
Revista de Administração (São Paulo)
Universidade de São Paulo (USP)
instacron:USP
Revista de Administração (São Paulo), Volume: 52, Issue: 4, Pages: 431-442, Published: DEC 2017

The perception of crowding, understood as an individual's response to crowds, can be observed in retail environments and influences positive and negative emotions. In this research we test the mediating effect of coping – rational strategies adopte

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::012fe5a8a0e88ece78419944dc939781
https://doi.org/10.1016/j.rausp.2017.08.005