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Akademický článek

A Theoretical Analysis of Consumer Behaviour for Voters in Ghana

Autor: Stanley Nelvis Glate, Darlington Peter Onojaefe, Dennis Yao Dzansi, Edmund Owusu Amoakoh

Publikováno v: Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship, Vol 13, Iss 2, Pp 531-548 (2024)

This paper identifies evidence of political marketing and, more specifically, consumer-oriented political marketing to analyse the theories of consumer behaviour and identify evidence of consumer behaviour in marketing in the behaviour of Ghanaian vo

Externí odkaz: https://doaj.org/article/97fd898fa88f4ba4ab39b58f306f5b13

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Akademický článek

The Effect of Demographic Variables on International Tourist's Perception of Destination Image in the Volta Region of Ghana

Autor: Matthew Opoku AGYEMAN-DUAH, Dennis Yao DZANSI, Darlington Peter ONOJAEFE, Edmund Owusu AMOAKOH

Publikováno v: African Journal of Hospitality, Tourism and Leisure, Vol 13, Iss 1, Pp 159-167 (2024)

The effect of demographic variables on the perception of destination image among international tourists has attracted the attention of academics and practitioners, this study aims to evaluate the effect of demographic variables on the perception of i

Externí odkaz: https://doaj.org/article/4d9495411e784f3686a803ee3cf18841

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Akademický článek

Destination Image of Selected Tourist’s Sites in the Volta Region of Ghana and Future Behavioural Intentions of International Tourists

Autor: Matthew Opoku AGYEMAN-DUAH, Dennis Yao DZANSI, Darlington Peter ONOJAEFE, Edmund Owusu AMOAKOH

Publikováno v: African Journal of Hospitality, Tourism and Leisure, Vol 13, Iss 1, Pp 10-19 (2024)

This study conducted an analysis of certain tourism hotspots to assess their reputation and its impact on the probability of international visitors choosing to visit the Volta Region in Ghana. This study employed the theory of planned behaviour, quan

Externí odkaz: https://doaj.org/article/e42929a90aec470d9c136803e9a16425

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Akademický článek

Influence of online searches for campaign messages on voting behaviour in Ghana

Autor: Stanley Nelvis Glate, Dennis Yao Dzansi, Darlington Peter Onojaefe

Publikováno v: Heliyon, Vol 10, Iss 10, Pp e31114- (2024)

This study ascertained the influence of political party campaign message information search on the behaviour of voters in Ghana. The researchers however conducted this study by applying the perspectives of consumer behaviour to voter behavior with an

Externí odkaz: https://doaj.org/article/04deb70a26494a5b8e6fb586468107dc

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Akademický článek

Examining the Role of Regulation in the Commercialisation of Indigenous Innovation in Sub-Saharan African Economies: Evidence from the Ghanaian Small-Scale Industry

Autor: Harrison Paul Adjimah, Victor Yawo Atiase, Dennis Yao Dzansi

Publikováno v: Administrative Sciences, Vol 12, Iss 3, p 118 (2022)

Understanding the factors that drive the successful commercialisation of indigenous innovation in Sub-Saharan African economies is still limited. From both policy and theoretical perspectives, regulation is one factor that remains crucial for the suc

Externí odkaz: https://doaj.org/article/b0ff351688db484ca50c2f19b5901c53

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